CDHA 2026 National Advertising Campaign
CDHA works hard to raise public awareness of dental hygiene, oral health,
and the essential role of dental hygienists, especially leading up to
National Dental Hygienists Week™ (NDHW™).
For the 2026 advertising campaign we are continuing with our popular
creative highlighting the oral systemic link.
The campaign will be split between 30 second television ads and 15 second
YouTube video (with English and French content running on both) and will
reach a total audience exceeding 6 million on TV and generate a half million
YouTube video views.
English television ads will run on CBC and CTV News Channels, CTV Comedy and
Drama Networks, Showcase, Slice, Flavour (rebranded Food Network), Much and
on Radio Canada in French.
Check back the last week of March for release of the full broadcast
schedule.