CDHA 2021 National Advertising Campaign

CDHA is pleased to announce we will be repeating our annual national television advertising campaign.

30-second ads in English and French will run on English and French national TV networks CBC, CTV, and Séries+ during the week of April 4, along with an April 6 CBC national news homepage takeover will generate an audience reach of 6.6 million The ads will also be distributed via a digital video campaign, with 120,000 expected views.

We are also, for the first time, undertaking a national digital billboard campaign. Our 77 billboards in 14 markets will generate 20.5 million audience impressions. Visit one of these locations during the week of April 5-11, wait for our ad to come up on the loop and take a selfie with it. Post it on social media tagging #NDHW21 and email to marketing@cdha.ca

View our previous television ads here.

View the television ad broadcast schedule

View the billboard locations

Television Ad Broadcast Schedule

Select a day:

Sunday, April 4, 2021

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Afternoon Weekend) 12:09:25 PM
CBC News Network Rosemary Barton Live 11:14:30 AM
CBC News Network CBC News Network (Late Afternoon Weekend) 2:36:55 PM
CBC News Network Rosemary Barton Live 5:35:35 PM
CBC News Network The Fifth Estate 7:46:19 PM
CBC News Network CBC News: The National 11:24:10 PM
CBC News Network CBC News Network (Evening - Weekend) 8:38:15 PM
CTV News Channel CTV News Weekend 6:16:11 AM
CTV News Channel CTV News Weekend 7:27:14 AM
CTV News Channel CTV News Weekend 8:27:14 AM
CTV News Channel CTV News Weekend 9:07:05 AM
CTV News Channel CTV News Weekend 10:27:14 AM
CTV News Channel CTV News Weekend 3:37:05 PM
CTV News Channel Question Period 5:45:48 PM
CTV News Channel CTV News Weekend 6:27:14 PM
CTV News Channel W5 7:07:10 PM
CTV News Channel CTV National News 10:05:48 PM
CTV News Channel CTV National News RTN 10:45:41 PM
CTV News Channel CTV National News 11:21:44 PM
CTV News Channel CTV National News RTN 11:37:05 PM
CTV News Channel CTV National News RTN 11:57:29 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 5:21:20 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 8:52:05 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 11:42:20 AM
SériesPlus Dimanche Soir 10:21:50 PM

Monday, April 5, 2021

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Late Afternoon) 3:46:30 PM
CBC News Network CBC News Network (Mid-Morning) 9:38:40 AM
CTV News Channel CTV News Channel 1:53:44 PM
CTV News Channel CTV News Channel 3:26:52 PM
CTV News Channel CTV News Channel 4:08:35 PM
CTV News Channel CTV News Channel 9:07:05 PM
CTV News Channel CTV National News 10:05:48 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 4:41:35 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 3:12:05 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 5:52:20 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 11:51:35 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 12:40:50 AM

Tuesday, April 6, 2021

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Afternoon) 11:13:00 AM
CBC News Network CBC News Network (Morning) 7:40:45 AM
CTV News Channel Your Morning 6:15:05 AM
CTV News Channel CTV News Channel 1:53:44 PM
CTV News Channel CTV News Channel 2:08:05 PM
CTV News Channel CTV News Channel 4:18:11 PM
CTV News Channel CTV News Channel 6:07:05 PM
CTV News Channel Power Play 8:55:19 PM
CTV News Channel CTV National News RTN 10:57:29 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 11:21:50 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 11:21:20 AM

Wednesday, April 7, 2021

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Afternoon) 1:41:45 PM
CBC News Network CBC News Network (Morning) 6:58:30 AM
CTV News Channel CTV News Channel 1:16:11 PM
CTV News Channel CTV News Channel 4:18:11 PM
CTV News Channel CTV News Channel 7:07:05 PM
CTV News Channel CTV News Channel 9:07:05 PM
CTV News Channel CTV National News 10:21:44 PM
SériesPlus La loi & l'ordre 9:42:35 PM
SériesPlus Soir en semaine tot 6:51:35 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 8:51:50 AM

Thursday, April 8, 2021

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Late Afternoon) 3:58:30 PM
CBC News Network CBC News Network (Morning) 6:20:00 AM
CBC News Network CBC News Network (Mid-Morning) 10:58:15 AM
CBC News Network CBC News: The National 9:11:10 PM
CTV News Channel CTV News Channel 12:53:44 PM
CTV News Channel CTV News Channel 3:37:33 PM
CTV News Channel CTV News Channel 7:07:05 PM
CTV News Channel CTV News Channel 9:17:07 PM
CTV News Channel CTV National News 10:21:44 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 4:22:05 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 10:52:20 AM
SériesPlus American Gothic 9:41:35 PM

Friday, April 9, 2021

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Late Afternoon) 2:17:10 PM
CBC News Network CBC News Network (Afternoon) 12:19:00 PM
CBC News Network CBC News Network (Morning) 8:59:00 AM
CTV News Channel CTV News Channel 12:25:52 PM
CTV News Channel CTV News Channel 2:44:54 PM
CTV News Channel Power Play 8:42:38 PM
CTV News Channel CTV News Channel 9:07:05 PM
CTV News Channel CTV National News 10:05:48 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 12:11:05 AM

Saturday, April 10, 2021

Station Program Schedule Time
(East Standard Time)
CTV News Channel CTV News Weekend 1:46:11 PM
CTV News Channel CTV News Weekend 4:37:05 PM
CTV News Channel CTV News Weekend 9:57:14 PM
CTV News Channel CTV National News RTN 11:37:05 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 8:41:20 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 5:51:00 AM

Outdoor Advertising - Billboards

Select a province:

Alberta

Address City
42nd Avenue () 100 Meter E/O Blackfoot Trail SS / FW Calgary
Glenmore Trail SS 150m W/O 52 Street SE F/E Calgary
Barlow Trail ES 110m S/O 37 Ave NE F/N Calgary
Heritage Drive & 11th Street S.E NS / W Calgary
Blackfoot Trail ES 550m N/O Glenmore Trail SE F/N Calgary
Manning Drive () 40 Meter N/O 137th aveES / SW Edmonton
Yellowhead Trail 750 Meter W/O 50th street NS / FW Edmonton
(EDM-2A) Yellowhead Trail & 2,2 KM EO Hwy 216 SS / W Edmonton
(EDM-3B) St.Albert Trail 13105 & 5 M SO 131 Ave ES / N Edmonton
170 St. 5M s/o 111 Ave. ES FN Edmonton

British Columbia

Address City
Burrard Bridge, west side, F/S Vancouver
Marine Drive at Lions Gate Bridge, south side, F/E, North Vancouver Vancouver
Highway 1 at Iron Workers Memorial Bridge, west side, F/S, North Vancouver Vancouver
Highway 99 (sea to Sky Highway) south of Squamish, west side, F/S, Squamish Vancouver
(Van-6B) Hwy 1 & 1,8 KM EO Whatcom Rd. SS / E Vancouver
(Van-7A) Patricia Bay Hwy & 400 M SO Mt. Newton Cross WS / N Vancouver
(Van-8B) Hwy 99 & 70 M NO Beach Rd. WS / S Vancouver

Manitoba

Address City
Pembina Highway 12M s/o Dudley Ave WS FS Winnipeg
Pembina Highway 12M s/o Dudley Ave WS FN Winnipeg
Pembina Hwy 175M s/o McGillvray Blvd WS FN Winnipeg
King Edward St. 300M n/o Wellington Ave WS FN Winnipeg

New Brunswick

Address City
CPA: Paul St (FR/EN) 275m N/O Kennedy St ES F/S Dieppe
Mapleton Rd 215m S/O Frampton Ln WS F/N Moncton
Main St 45m E/O King St NS F/E Moncton
Killam Dr 100m E/O Millenium Dr NS F/W Moncton
777 Elmwood Drive 50m S/O Granite Drive ES Moncton
Rothesay Ave 500m S/O Rockwood Ave WS F/N Saint John
Fairville Blvd 45m W/O Cartherwood St NS F/W Saint John

Newfoundland and Labrador

Address City
Topsail Rd 145m W/O Forsey Pi SS F/W Mount Pearl
Kenmount Rd 20m W/O Peet St SS F/E St. John's
Torbay Rd 85m S/O MacDonald Dr WS F/S St. John's
Torbay Rd 85m S/O MacDonald Dr WS F/N St. John's
JPI: Harbour Dr 15m E/O Water St SS F/W St. John's
Aberdeen Ave 30m N/O Stavanger Dr WS F/S St. John's
Aberdeen Ave 30m N/O Stavanger Dr WS F/N St. John's
Kenmount Rd 260m S/O Ladysmith Dr NS F/E St. John's
Topsail Rd 150m W/O Burgeo St SS F/E St. John's
Beaumont Hamel Way 140m W/O Danny Drive N/S F/W St. John's

Nova Scotia

Address City
Main St 117m E/O Gordon Ave SS F/E Dartmouth
Windmill Rd 250m S/O Akerley Blvd WS F/S Dartmouth
Wright Ave 150m W/O Finlay Ave SS F/W Dartmouth
Victoria Road 500m S/O Windmill Road ES F/S Dartmouth
Windmill Road 575m W/O Akerley Blvd SS F/W Dartmouth
Barrington St N/O Hanover St WS F/N Halifax
Barrington St 100m W/O Glebe St NS F/E Halifax
Joseph Howe Dr S/O Bicentennial Dr WS F/N Halifax
CPA: Bell Blvd 260m S/O Selfridge Way WS F/N Halifax
CPA: Bell Blvd 150m S/O Red Wing Dr ES F/S Halifax
Bedford Hwy 215m S/O Bayview Rd ES F/N Halifax
Bedford Hwy 100m S/O Flamingo Dr ES F/S Halifax
Kempt Rd 10m E/O Stanley St NS F/W Halifax
Grand Lake Rd 100m E/O MacGuire Dr SS F/E Sydney
Kings Rd 45m S/O Kimberly Dr ES F/S Sydney
Prince St 45m E/O Terminal Rd NS F/W Sydney

Ontario

Address City
Wilson Avenue (1919) S/S W/O Edgar Ave F/W North York
WS Hwy 427 150m South of Renforth Drive Toronto
Gardiner NS 165m E/O Dufferin FW Toronto Core
(CD-TOR-06A) Albion Rd. & 40 M SO Steeles Ave ES / E Toronto Core
Hunt Club Rd 190m E/O Billy Bishop Priv SS F/E Gloucester
Rd 174 Orleans 280m W/O Trim Rd SS F/W Gloucester
CPA: Airport Pkwy (FR/EN) 20m E/O Air Cargo NEC F/SW Gloucester
CPA: Airport Pkwy (FR/EN) 20m W/O Airbus SWC F/NE Gloucester
March Rd 280m N/O Chemin Station WS F/N Kanata
March Rd 280m N/O Chemin Station WS F/S Kanata
Carling Ave 75m W/O Kirkwood Ave SS F/E Ottawa
St-Laurent Blvd 85m N/O Tremblay Rd WS F/S Ottawa
Hunt Club Rd 116m W/O Antares Dr NS Ottawa
Hunt Club Rd 136m W/O Prince Of Wales Dr SS F/E Ottawa
Carp Rd 65m N/O Westbrook Rd ES F/N Stittsville

Prince Edward Island

Address City
Reads Corner Summerside
Granville St. Summerside

Québec

Address City
Aut. 40 (Lachenaie-Terrebonne) CO 30m AND St-Charles F/O North Shore Extended
Aut. 30 (St-Hubert) CN 1685m AED Grande-Allée F/O South Shore Extended
Aut. 20 (Lachine) CN & 7e av. F/O Montreal West
(MTL-6B) Auto 30 & 20 M WO Auto 207 NS / W South Shore

Saskatchewan

Address City
Thatcher Dr 100m E/O Main St North SS F/W Moose Jaw
2 Ave West 90m S/O 17 St West WS F/N Prince Albert
Lewvan Dr 15m S/O Dewdney Ave ES F/N Regina
Victoria Ave 5m W/O Coleman Cres NS F/E Regina
Idylwyld Dr North 410m N/O Circle Dr WS F/N Saskatoon
CPA: Idylwyld Dr North 600m N/O Ave C North WS F/N Saskatoon
Highway 9 40m N/O Broadway St East WS F/S Yorkton