The CDHA Partners' Circle
CDHA's Partners' Circle is comprised of dental industry firms dedicated to the advancement of the dental hygiene
profession. Partners' Circle members recognize the important role that dental hygienists play in the oral health
care team.
CDHA is pleased to announce that all of our Partners’ Circle members will be participating in CDHA’s first-ever
virtual conference, Practice 360, being held October 29-30, 2021!
Elite Partner
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P&G (Crest Oral-B) partnership with CDHA has established them as an elite member of CDHA's Partners' Circle.
P&G is all about empowering the dental hygiene team! P&G believes strongly in supporting professional
development of the dental hygienist community by partnering with CDHA to provide educational workshops and webinars
for its members; the latest one entitled,
Keys to Synergistic Relationships in the Dental Office,
was released in April 2021. P&G continues to educate and build product awareness by frequently advertising its latest
oral health products in CDHA's professional peer-reviewed
Canadian Journal of Dental Hygiene,
and its popular member magazine,
Oh Canada!
as well as through CDHA's
Oral Health Products eBulletin,
Trends.
Each year, P&G increases its digital marketing presence through promotional banners on CDHA website, bimonthly eNewsletter,
as well as through CDHA’s Job Board Weekly emails. Last Spring, CDHA partnered with Crest+Oral-B on a COVID-19
support fund for CDHA members which was initiated by Crest+Oral-B through its generous donation of $50,000. A
random draw was held and twenty of our deserving CDHA members each received $2,500 to help offset any undue financial
hardship faced because of the pandemic.
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Gold Partners
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COLGATE, a loyal and valued gold level member of CDHA's Partners' Circle, understands how vital education
is to the oral health profession. COLGATE remains the exclusive sponsor of the following CDHA hosted
events:
Independent Practice Connections Cafés, Dental Hygiene Program Directors’ Symposium; and CDHA’s new
Dental Hygiene Educators’ Symposium which takes place May 2021. And continued access to
Colgate's Oral Health Network (COHN) is available through a banner link on CDHA.ca homepage. Colgate
and CDHA continue to partner on the
student leadership bursary program which has proven to be highly successful with 30+ dental hygiene
schools represented across Canada. CDHA supports Colgate's
Bright Smiles, Bright Futures program with an ‘oral health month’ and ‘back to school blitz' promotional
campaigns in which members can sign up to receive free oral health kits to conduct school presentations.
CDHA and Colgate also partnered on a COVID-19 Relief Fund specifically for CDHA IPN Members. More than 30
independent dental hygienists received a complimentary CDHA membership for 2020-2021. The recipients
were selected from a random draw of all CDHA active IPN members. CDHA is grateful for Colgate's generous
contribution on this initiative.
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A dedicated gold level member of the CDHA Partners' Circle, GlaxoSmithKline (GSK) is an ardent supporter
of the dental hygiene profession and fully appreciates the leadership role that dental hygienists play
within their communities. For the fourth consecutive year, GSK and CDHA have partnered on the highly
successful
dental hygiene superhero campaign which recognizes the oral care community efforts of CDHA members
who are amazing dental hygienist heroes. In February 2021, CDHA released GSK sponsored webinar entitled
‘
Acid Erosion and Pronamel
’ with Lisa Mapplebeck as the presenter. GSK continues to promote its many oral health products through
CDHA's professional peer-reviewed journal, the
Canadian Journal of Dental Hygiene
and its member magazine,
Oh Canada!
, our
Oral Health Products eBulletin,
Trends, as well as through exclusive promotional banners in CDHA’s bimonthly eNewsletter.
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A highly valued gold level member of CDHA's Partners' Circle, Johnson&Johnson Inc. recognizes the important work
of dental hygienists in promoting oral health. Johnson&Johnson Inc. keeps CDHA members informed on new oral
health product innovations through various promotional vehicles, including advertisements in CDHA's member magazine,
Oh Canada!
; product ads in CDHA’s
Oral Health Products eBulletin,
Trends, and digital marketing initiatives on CDHA's website and in its popular bimonthly eNewsletter.
Johnson&Johnson Inc., in partnership with CDHA, has sponsored several product information and application
webinars on various topics covering oral infections, oral rinsing, oral&systemic health, smoking cessation
and workplace issues. Their latest webinar entitled ‘
Translating Uncertainty in Evidence-Based Practice
’ is set for release September 15, 2021.
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A committed and long-time supporter of the CDHA and an important gold member of CDHA's Partners' Circle, PHILIPS
has always understood and appreciates the fundamental role that dental hygienists play within the oral health
care team. In partnership with CDHA, PHILIPS regularly sponsors workshops and webinars exclusively for CDHA members
on a variety of topics which include cannabis, AAP perio classification, and vaping. PHILIPS believes in the
importance of keeping CDHA members apprised of the latest oral health technologies and communicates this information
through CDHA's
Oral Health Products eBulletin,
Trends
, CDHA’s eNewsletter, as well as through CDHA's professional publications:
Oh Canada!
and the
Canadian Journal of Dental Hygiene
. PHILIPS is the exclusive sponsor of the
CJDH student essay award as well as the highly successful
Put Your Purple On
photo contest held during
National Dental Hygienists Week™.
While relatively new to CDHA’s Partners’ Circle, Waterpik has quickly proven to be a strong and enthusiastic supporter
of CDHA and its members and joins the circle this year as a first-time gold level member. Waterpik is committed to
providing relevant professional development opportunities for dental hygienists with sponsorship of a Fall 2020 webinar
on
flossing, plus an upcoming
vaping webinar scheduled for September 2021. They also share a number of product promotions through a variety
of digital marketing channels such as CDHA’s member eNewsletter, web banners on CDHA.ca homepage as well as product
ads in
Oh Canada!, and CDHA’s June 2021 issue of Oral Health Products eBulletin, Trends. WATERPIK also supported
CDHA's first-ever virtual live AGM last Fall with amazing product prizing which were randomly drawn throughout the
event.
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Silver Partner
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SUNSTAR is a dedicated partner and silver level member of CDHA's Partners' Circle. A champion of the dental
hygiene profession, SUNSTAR G•U•M is one of only two dental industry sponsors of CDHA's
National Dental Hygienists Week™ held each year during Oral Health Month in April, and the exclusive
sponsor of the popular and fun
NDHW™ kids' colouring contest. SUNSTAR's regular promotions in CDHA's
Oh Canada!
member magazine and in its peer-reviewed research publication, the
Canadian Journal of Dental Hygiene
offer insight into the company's newest and most popular oral health products. SUNSTAR is part of CDHA’s
Group Purchasing Power and continues to provide discounted pricing on its select oral health products
for CDHA's
Independent Practice Network members.
Bronze Partners
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As a bronze level member of CDHA’s Partners’ Circle, Dentsply Sirona recognizes the importance of
knowledge transfer in the dental hygiene profession. Through regular advertisements in CDHA’s
member magazine,
Oh Canada!, and its peer-reviewed professional publication, the
Canadian Journal of Dental Hygiene, Dentsply Sirona brings information on new oral
health products directly to our members. Dentsply Sirona utilizes CDHA’s social media platforms
to promote its latest oral health products and professional development offerings. Dentsply Sirona
is one of only two dental industry sponsors of
National Dental Hygienists Week™
. Their sponsorship has allowed CDHA to expand its NDHW™ resources and grow the event!
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HuFriedyGroup is a long-time partner of CDHA and a bronze level member of CDHA’s Partner’s Circle. HuFriedyGroup continues to regularly advertise their latest oral health products in CDHA’s popular member magazine,
Oh Canada!
and its peer-reviewed professional publication, the
Canadian Journal of Dental Hygiene
, as well as through CDHA’s
Oral Health Products eBulletin,
Trends.
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Partners' Circle Level
|
Investment Range
|
| Elite |
$50K and higher |
| Gold |
$30K — $49K |
| Silver |
$20K — $29K |
| Bronze |
$10K — $19K |