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P&G (Crest Oral-B) partnership with CDHA has established them as an elite member of
CDHA's Partners' Circle. P&G is all about empowering the dental hygiene team!
P&G believes strongly in supporting professional development of our dental hygienist
community by partnering with CDHA to provide educational workshops and webinars for our
members. P&G continues to educate and build product awareness by frequently
advertising its latest oral health products in CDHA's professional peer-reviewed Canadian
Journal of Dental Hygiene, and its popular member magazine, Oh
Canada! as well as through CDHA's Oral Health Products eBulletin,
Trends.
P&G continues to increase its digital marketing initiatives through promotional
banners on CDHA website, in its bimonthly eNewsletter, as well as through CDHA’s Weekly
Job Board emails. This spring, CDHA partnered with Crest+Oral-B on a COVID-19 support
fund for CDHA members which was initiated by Crest+Oral-B through its generous donation
of $50,000. A random draw was held and twenty of our deserving CDHA members each
received $2,500 to help offset any undue financial hardship faced because of the
pandemic.
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A dedicated and respected elite level member of the CDHA Partners' Circle, GlaxoSmithKline
(GSK) is an ardent supporter of the dental hygiene profession and fully appreciates the
leadership role that dental hygienists play within their communities. Once again, GSK is
partnering with CDHA on its highly successful dental
hygiene superhero campaign which recognizes the oral care community efforts
by these amazing dental hygienist heroes. In the fall of 2020, CDHA is releasing a GSK
sponsored webinar entitled ‘Acid Erosion and Pronamel’ with Lisa Mapplebeck as the
presenter. GSK continues to promote its many oral health products through CDHA's
professional peer-reviewed journal, the Canadian
Journal of Dental Hygiene and its member magazine, Oh
Canada! as well as through exclusive promotional banners in
CDHA’s bimonthly eNewsletter.
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