CDHA 2024 National Advertising Campaign

CDHA works hard to raise public awareness of dental hygiene, oral health, and the essential role of dental hygienists, especially leading up to National Dental Hygienists Week™ (NDHW™). This year, given the launch of the Canadian Dental Care Plan, our national advertising campaign will focus on seniors’ oral health, targeting a 50+ demographic and their caregivers.

Watch for 233 thirty-second ads airing across 6 networks (CTV, CBC News, Food Network, Silver Screen Classic, and French networks Moi et Cie and Casa) between April 4 and 10, that will reach a viewing audience of 4.4 million.

Television Ad Broadcast Schedule

Select a day:

Thursday, April 4, 2024

Station Program Schedule Time
(East Standard Time)
Moi & Cie ROS - MOI&CIE - HORS-POINTE 1:18:00 AM
CTV News Channel Morning Rotation 7:10:55 AM
CTV News Channel Morning Rotation 8:40:32 AM
CTV News Channel Morning Rotation 10:16:11 AM
CTV News Channel Afternoon Rotation 12:07:05 PM
CTV News Channel Afternoon Rotation 3:46:49 PM
CTV News Channel Prime Rotation 6:36:28 PM
CTV News Channel Prime Rotation 7:57:39 PM
Food Network Food Mornings 9:21:30 AM
Food Network Food Afternoons 2:10:30 PM
Food Network Food Afternoons 4:11:00 PM
CBC News Network CBC News Network (Morning) 6:20:00 AM
CBC News Network CBC News Network (Morning) 8:57:30 AM
CBC News Network CBC News Network (Late Afternoon) 2:17:50 PM
CBC News Network CBC News Network (Afternoon) 11:12:00 AM
CBC News Network CBC News Network (Afternoon) 12:27:30 PM
Silver Screen Classics Day 07:59 AM
Silver Screen Classics Day 09:02 AM
Silver Screen Classics Day 09:57 AM
Silver Screen Classics Day 10:56 AM
Silver Screen Classics Day 01:13 PM
Silver Screen Classics Day 02:13 PM
Silver Screen Classics Day 05:54 PM
Silver Screen Classics Prime Rotation 06:15 PM
Silver Screen Classics Prime Rotation 06:58 PM
Silver Screen Classics Prime Rotation 07:44 PM
Silver Screen Classics Prime Rotation 08:12 PM
Silver Screen Classics Prime Rotation 08:38 PM
Silver Screen Classics Prime Rotation 09:11 PM
Silver Screen Classics Prime Rotation 09:28 PM
Silver Screen Classics Prime Rotation 10:02 PM
Silver Screen Classics Prime Rotation 10:37 PM
Silver Screen Classics Prime Rotation 11:07 PM

Friday, April 5, 2023

Station Program Schedule Time
(East Standard Time)
CTV News Channel Morning Rotation 6:15:05 AM
CTV News Channel Morning Rotation 8:57:00 AM
CTV News Channel Morning Rotation 10:36:28 AM
CTV News Channel Afternoon Rotation 1:25:52 PM
CTV News Channel Afternoon Rotation 3:36:28 PM
CTV News Channel Afternoon Rotation 4:51:44 PM
CTV News Channel Prime Rotation 7:25:52 PM
CTV News Channel Prime Rotation 9:27:44 PM
CTV News Channel National News Rotation 10:05:48 PM
Food Network Food Mornings 7:41:00 AM
Food Network Food Afternoons 5:10:45 PM
CBC News Network Mid-Morning  9:14:40 AM
CBC News Network Mid-Morning 10:57:15 AM
CBC News Network Morning 7:57:30 AM
CBC News Network Afternoon 1:57:40 PM
CBC News Network Late Afternoon 4:55:00 PM
Silver Screen Classics Day 08:28 AM
Silver Screen Classics Day 10:02 AM
Silver Screen Classics Day 12:21 PM
Silver Screen Classics Day 12:48 PM
Silver Screen Classics Day 02:35 PM
Silver Screen Classics Day 02:58 PM
Silver Screen Classics Prime Rotation 06:40 PM
Silver Screen Classics Prime Rotation 07:02 PM
Silver Screen Classics Prime Rotation 07:30 PM
Silver Screen Classics Prime Rotation 07:56 PM
Silver Screen Classics Prime Rotation 08:31 PM
Silver Screen Classics Prime Rotation 09:03 PM
Silver Screen Classics Prime Rotation 09:23 PM
Silver Screen Classics Prime Rotation 11:15 PM
Silver Screen Classics Prime Rotation 11:37 PM

Saturday, April 6, 2024

Station Program Schedule Time
(East Standard Time)
Casa Hors Pointe  1:21:30 AM
Casa DOUZE TRAVAUX DE BÉATRICE, LES (R) 11:52:00 AM
Moi & Cie CINÉMA - HORS-POINTE 12:12:30 AM
Moi & Cie HORS-POINTE 1:28:45 AM
Moi & Cie POINTE 7:17:00 PM
CTV News Channel Morning Rotation 6:16:11 AM
CTV News Channel Morning Rotation 8:07:05 AM
CTV News Channel Morning Rotation 10:16:11 AM
CTV News Channel Afternoon Rotation 12:27:14 PM
CTV News Channel Afternoon Rotation 2:57:49 PM
CTV News Channel Afternoon Rotation 5:16:11 PM
CTV News Channel Prime Rotation 6:27:14 PM
CTV News Channel Prime Rotation 8:37:05 PM
CTV News Channel National News 10:37:05 PM
CBC News Network Morning 06:10:10:00 AM
CBC News Network Mid-Morning 09:10:10:00 AM
CBC News Network Evening Weekend 04:18:45:00 PM
Silver Screen Classics Day 08:28 AM
Silver Screen Classics Day 8:59 AM
Silver Screen Classics Day 09:12 AM
Silver Screen Classics Day 09:28 AM
Silver Screen Classics Day 11:34 AM
Silver Screen Classics Day 04:10 PM
Silver Screen Classics Prime Rotation 06:42 PM
Silver Screen Classics Prime Rotation 07:17 PM
Silver Screen Classics Prime Rotation 08:07 PM
Silver Screen Classics Prime Rotation 08:58 PM
Silver Screen Classics Prime Rotation 09:33 PM
Silver Screen Classics Prime Rotation 10:20 PM
Silver Screen Classics Prime Rotation 10:53 PM
Silver Screen Classics Prime Rotation 11:34 PM

Sunday, April 7, 2024

Station Program Schedule Time
(East Standard Time)
Casa Hors Pointe  1:51:15 PM
Moi & Cie POINTE 6:46:30 PM
CTV News Channel Morning Rotation 6:07:05 AM
CTV News Channel Morning Rotation 9:37:05 AM
CTV News Channel Morning Rotation 11:09:00 AM
CTV News Channel Afternoon Rotation 2:37:05 PM
CTV News Channel Afternoon Rotation 3:37:05 PM
CTV News Channel Afternoon Rotation 4:46:11 PM
CTV News Channel Prime Rotation 6:57:14 PM
CTV News Channel Prime Rotation 9:37:05 PM
CTV News Channel National News 11:37:05 PM
Food Network Food Mornings 6:21:45 AM
CBC News Network Rosemary Barton Live 10:09:40:00 AM
CBC News Network Afternoon Weekend 12:09:40:00
Silver Screen Classics Day 08:33 AM
Silver Screen Classics Day 08:53 AM
Silver Screen Classics Day 12:52 PM
Silver Screen Classics Day 04:38 PM
Silver Screen Classics Day 05:03 PM
Silver Screen Classics Day 05:33 PM
Silver Screen Classics Prime Rotation 06:58 PM
Silver Screen Classics Prime Rotation 07:46 PM
Silver Screen Classics Prime Rotation 09:16 PM
Silver Screen Classics Prime Rotation 09:35 PM
Silver Screen Classics Prime Rotation 10:34 PM
Silver Screen Classics Prime Rotation 11:04 PM
Silver Screen Classics Prime Rotation 11:24 PM
Silver Screen Classics Prime Rotation 11:45 PM

Monday, April 8, 2024

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Morning) 08:59:15:00 AM
CBC News Network CBC News Network (Mid-Morning) 10:17:00:00 AM
CBC News Network CBC News Network (Late Afternoon) 4:55:15:00 PM
CTV News Channel Morning Rotation 6:15:05 AM
CTV News Channel Morning Rotation 8:15:00 AM
CTV News Channel Morning Rotation 9:46:49 AM
CTV News Channel Morning Rotation 11:25:52 AM
CTV News Channel Afternoon Rotation 12:25:52 PM
CTV News Channel Afternoon Rotation 1:07:05 PM
CTV News Channel Afternoon Rotation 2:16:11 PM
CTV News Channel Afternoon Rotation 3:25:52 PM
CTV News Channel Afternoon Rotation 4:20:59 PM
CTV News Channel Prime Rotation 7:25:52 PM
CTV News Channel Prime Rotation 8:36:28 PM
CTV News Channel Prime Rotation 9:37:05 PM
CTV News Channel National News Rotation 10:05:48 PM
Food Network Food Mornings 9:51:00 AM
Food Network Food Afternoons 4:21:45 PM
Food Network Food Afternoons 12:41:30 PM
Casa Hors-Pointe 1:17:30 PM
Moi & Cie Hors-Pointe 11:15:10 PM
Silver Screen Classics Lux Radio Theater: The Lady Eve 06:59 am
Silver Screen Classics Lux Radio Theater: The Lemon Drop Kid 07:58 am
Silver Screen Classics Classroom Classics #55 08:28 am
Silver Screen Classics Postcards From Canada Episode 33 09:27 am
Silver Screen Classics Green Cockatoo, The 11:15 am
Silver Screen Classics Lilith 12:42 pm
Silver Screen Classics Lilith 01:40 pm
Silver Screen Classics Mine Own Executioner 03:13 pm
Silver Screen Classics Mine Own Executioner 04:08 pm
Silver Screen Classics Our Relations 06:21 pm
Silver Screen Classics Our Relations 06:58 pm
Silver Screen Classics Lilith 07:42 pm
Silver Screen Classics Lilith 08:18 pm
Silver Screen Classics Lilith 08:40 pm
Silver Screen Classics Lilith 09:09 pm
Silver Screen Classics Lilith 09:26 pm
Silver Screen Classics Mine Own Executioner 10:14 pm
Silver Screen Classics Mine Own Executioner 10:41 pm
Silver Screen Classics Mine Own Executioner 11:10 pm
Silver Screen Classics Mine Own Executioner 11:33 pm
Silver Screen Classics Mine Own Executioner 11:56 pm

Tuesday, April 9, 2024

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Morning) 07:49:45:00 AM
CBC News Network CBC News Network (Mid-Morning) 09:58:00:00 AM
CBC News Network CBC News Network (Late Afternoon) 2:23:20:00 PM
CBC News Network CBC News Network (Afternoon) 1:16:00:00 PM
CTV News Channel Morning Rotation 7:23:24 AM
CTV News Channel Morning Rotation 8:15:00 AM
CTV News Channel Morning Rotation 9:36:28 AM
CTV News Channel Morning Rotation 11:16:11 AM
CTV News Channel Afternoon Rotation 12:16:11 PM
CTV News Channel Afternoon Rotation 1:25:52 PM
CTV News Channel Afternoon Rotation 3:25:52 PM
CTV News Channel Afternoon Rotation 4:20:59 PM
CTV News Channel Prime Rotation 6:57:39 PM
CTV News Channel Prime Rotation 7:46:49 PM
CTV News Channel Prime Rotation 9:27:44 PM
CTV News Channel National News Rotation 10:05:48 PM
Casa DES MAISONS QUI DÉMÉNAGENT ! (R) - HPTE 8:36:30 AM
Moi & Cie ROS - TÉMOIN - POINTE 6:55:45 PM
Moi & Cie ROS - TÉMOIN - POINTE 9:17:00 PM
Silver Screen Classics Classroom Classics #57 08:29 am
Silver Screen Classics Postcards From Canada Episode 35 09:27 am
Silver Screen Classics Retrola: Canada's Time Machine Eps 2 09:57 am
Silver Screen Classics War Arrow 11:10 am
Silver Screen Classics War Arrow 11:29 am
Silver Screen Classics Brothers Rico, The 12:58 pm
Silver Screen Classics Brothers Rico, The 01:22 pm
Silver Screen Classics There Was A Crooked Man 04:13 pm
Silver Screen Classics Man on the Flying Trapeze 06:04 pm
Silver Screen Classics Man on the Flying Trapeze 06:17 pm
Silver Screen Classics Man on the Flying Trapeze 06:55 pm
Silver Screen Classics Brothers Rico, The 07:34 pm
Silver Screen Classics Brothers Rico, The 07:57 pm
Silver Screen Classics Brothers Rico, The 08:21 pm
Silver Screen Classics Brothers Rico, The 08:46 pm
Silver Screen Classics There Was A Crooked Man 10:02 pm
Silver Screen Classics There Was A Crooked Man 10:44 pm
Silver Screen Classics There Was A Crooked Man 11:13 pm
Silver Screen Classics There Was A Crooked Man 11:32 pm
Silver Screen Classics There Was A Crooked Man 11:56 pm

Wednesday, April 10, 2024

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Morning) 07:20:00:00 AM
CBC News Network CBC News Network (Afternoon) 11:06:40:00 AM
CBC News Network CBC News Network (Afternoon) 12:43:45:00 PM
CTV News Channel Morning Rotation 7:23:24 AM
CTV News Channel Morning Rotation 8:22:58 AM
CTV News Channel Morning Rotation 9:25:52 AM
CTV News Channel Morning Rotation 11:46:49 AM
CTV News Channel Afternoon Rotation 12:25:52 PM
CTV News Channel Afternoon Rotation 2:07:05 PM
CTV News Channel Afternoon Rotation 3:36:28 PM
CTV News Channel Prime Rotation 7:46:49 PM
CTV News Channel Prime Rotation 9:15:41 PM
CTV News Channel National News Rotation 11:45:41 PM
Food Network Food Mornings 9:56:10 AM
Food Network Food Mornings 6:56:40 AM
Food Network Food Afternoons 12:11:30 PM
Casa Hors-Pointe 11:36:45 AM
Casa DOUZE TRAVAUX DE BÉATRICE, LES (R) - HPTE 4:11:30 PM
Moi & Cie ACCIDENT, SUICIDE OU MEURTRE? (R) - HPTE 1:35:30 PM
Moi & Cie ROS - TÉMOIN - POINTE 2:25:15 PM
Silver Screen Classics Lux Radio Theater: The Plainsman 07:58 am
Silver Screen Classics Classroom Classics #59 08:28 am
Silver Screen Classics Retrola: Canada's Time Machine Eps 4 09:57 am
Silver Screen Classics Creature From The Black Lagoon, The 10:42 am
Silver Screen Classics Creature From The Black Lagoon, The 11:55 am
Silver Screen Classics North Star; The 02:25 pm
Silver Screen Classics Jungle Book, The 03:47 pm
Silver Screen Classics Jungle Book, The 04:55 pm
Silver Screen Classics I Wouldn't Be In Your Shoes 06:22 pm
Silver Screen Classics I Wouldn't Be In Your Shoes 06:56 pm
Silver Screen Classics North Star; The 07:31 pm
Silver Screen Classics North Star; The 08:00 pm
Silver Screen Classics North Star; The 08:31 pm
Silver Screen Classics North Star; The 09:02 pm
Silver Screen Classics North Star; The 09:26 pm
Silver Screen Classics Jungle Book, The 10:46 pm
Silver Screen Classics Jungle Book, The 11:07 pm
Silver Screen Classics Jungle Book, The 11:29 pm
Silver Screen Classics Jungle Book, The 11:57 pm

Please note, the scheduled times are subject to change and may not be exact. Ads may run within 15 min before/after scheduled times (News especially may vary due to special updates).

View our previous television ads here.

This year, as an alternative to billboards, along with MDHA and NBDHA, we are placing ads in 125 medical practices across the country—either a printed poster or a 15-second video on digital screens, looping every 5 minutes. This new campaign will reach more than 3 million patients.

See the list of locations and if possible, visit a location near you and take a photo or even ask the practice if you can leave behind educational materials/business cards.

Download the Poster

Medical Practice Locations

Select a province:

Alberta

Address City
1440 52 Street Northeast Calgary
5486 Falsbridge Drive Calgary
5070 68 Street Northeast Calgary
7750 Ranchview Drive Northwest - Area 2 Calgary
519 23 Avenue Northwest Calgary
3210 118 Avenue Northwest - Area 2 Edmonton
12720 66 Street Northwest Edmonton
2316 96 Street Northwest Edmonton
10807 Castle Downs Road Northwest Edmonton
7210 144 Avenue Northwest Edmonton

British Columbia

Address City
3965 Kingsway Burnaby
7445 120 Street Delta
Highway 97 400m S/O Westside Rd WS F/N Kelowna
301 East Columbia Street New Westminster
10151 No. 3 Road Richmond
Powell St 25m W/O Salsbury St NS F/E Vancouver
6350 120 Street Surrey
13805 104 Avenue Surrey
5990 Fraser Street Vancouver
470 Southwest Marine Drive Vancouver
7297 Main Street Vancouver
1590 Bellevue Avenue West Vancouver

Manitoba

Address City
80 Bison Drive Winnipeg
1578 Regent Avenue West Winnipeg
6500 Roblin Boulevard Winnipeg
1035 Gateway Road Winnipeg
110 Isabel Street - Area 2 Winnipeg
1287 Jefferson Avenue Winnipeg
110 Isabel Street - Area 1 Winnipeg
2536 Main Street Winnipeg
45 Vermillion Road Winnipeg
730 Saint Anne's Road Winnipeg
595 Broadway Winnipeg

New Brunswick

Address City
104 Boul, Irving Bouctouche
185 ave Acadie - Area 2 Dieppe
679 King George Highway Miramichi
165 Main St. - Area 2 Moncton
1789 Mountain Rd Moncton
150 Edmonton Ave Moncton
111 Cameron St Moncton
165 Main St - Area 1 Moncton
38 rue Otho Street Neguac
55 Acadie Ave Richibueto
3980 rue Principale Tracadie-Sheila

Newfoundland and Labrador

Address City
88 CONCEPTION BAY HWY Conception Bay South
177 Elizabeth Drive - Area 2 Gander
39 Campbell Ave. St. John's
154 LeMarchant Road St. John's
100 Elizabeth Ave. St. John's
390 Topsail Rd. St. John's
12 Gleneyre St. St. John's
644 Topsail Rd. St. John's

Nova Scotia

Address City
380 Portland Street Dartmouth
278 Lacewood Drive Halifax
287 Lacewood Dr Halifax
366 Lacewood Dr Halifax
279 Herring Cove Road Halifax
196 Kings Road Sydney

Ontario

Address City
1144 Wilson Street West Ancaster
1 Quarry Ridge Road Barrie
110 Pertosa Drive Brampton
2945 Sandalwood Parkway East Brampton
2 Fisherman Dr suite 7 Brampton
10425 Kennedy Road North Brampton
265 King George Road Brantford
124 Charing Cross Street Brantford
164 Colborne Street West Brantford
2200 Fairview Street Burlington
403 Arkell Road Guelph
880 Upper Wentworth Street Hamilton
225 John Street South Hamilton
160 Dundurn Street South Hamilton
580 Lancaster Street West Kitchener
450 Frederick Street Kitchener
535 Belmont Avenue West - Area 2 Kitchener
595 Bradley Avenue - Area 3 London
1055 Fanshawe Park Road West London
6633 Highway 7 Markham
875 Main Street East Milton
3176 Ridgeway Drive Mississauga
5400 Portage Road Suite 502 Dr. Aidoo Niagara Falls
7540 Tecumseh Rd Windsor
1235 Trafalgar Road Oakville
210 Memorial Avenue Orillia
64 Stonehaven Drive Ottawa
1811 Saint Joseph Boulevard - Area 1 Ottawa
1811 Saint Joseph Boulevard - Area 2 Ottawa
225 Donald Street Ottawa
1884 Merivale Road Ottawa
1935 Bank Street Ottawa
1235 Bayly Street Pickering
203-22 Richmond Street Richmond Hill
5113 Sheppard Ave E Scarborough
65 Donly Drive North Simcoe
33 Lakeshore Road St. Catharines
102-2045 Dufferin Street Toronto
2045 Dufferin Street - Area 1 Toronto
2045 Dufferin Street - Area 2 Toronto
265 Scarlett Road Toronto
3420 Hurontario St, suite 301 Toronto
13 Lapsley Road Toronto
135 Lakeshore Rd West Toronto
2700 Dufferin St. Suite 3 Toronto
4500 Kingston Road Toronto
1620 Albion Road - Area 1 Toronto
1229 Queen Street West Toronto
725 Jane Street - Area 2 Toronto
2700 Kipling Avenue Toronto
2972 Islington Ave Toronto
1018 Pape Avenue Toronto
474 College Street Toronto
10083 Keele Street Vaughan
9750 Weston Road Vaughan
99 Northfield Drive East Waterloo
1720 Howard Avenue Windsor
4500 Hwy 7, suite 100 Woodbridge
1500 Bathurst St. Suite 6 York

Québec

Address City
6260 Rue Victoria Suite 201 Cote-Des-Neiges
3881 Boul St-Jean, 2e étage Dollard-des-Ormeaux
4 Place Laval, #148 Laval-des-Rapides
1280 Rue King Est Sherbrooke

Saskatchewan

Address City
372 McCarthy Boulevard Regina
3850 Green Falls Drive Regina
1804 McOrmond Drive Saskatoon
3211 Preston Avenue South Saskatoon
1631 20th Street West Saskatoon
2410 22 Street West Saskatoon
3310 8 Street East Saskatoon