CDHA 2022 National Advertising Campaign
CDHA is pleased to announce we will be repeating our annual national advertising campaign.
30-second ads will run on English and French national TV networks CBC, CTV, Séries+, Slice and the Food Network during the week of April 4-10, along with an April 4 CBC national news homepage takeover, together generating an audience reach of 7.1 million. The ads will also be distributed via a digital video campaign, with 121,500 expected views.
Television Ad Broadcast Schedule
Monday, April 4, 2022
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC Rundown
|
4:23:15 PM
|
|
CBC News Network
|
CBC News Network (Mid-Morning)
|
9:59:00 AM
|
|
CBC News Network
|
CBC News Network (Mid-Morning)
|
10:32:30 AM
|
|
CBC News Network
|
CBC News: The National
|
11:55:40 PM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
8:27:39 AM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
9:08:05 AM
|
|
CTV News Channel
|
News Channel-Afternoon Rotation M-Su 12p-6p
|
2:08:05 PM
|
|
CTV News Channel
|
News Channel-Afternoon Rotation M-Su 12p-6p
|
5:55:29 PM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
7:26:22 PM
|
|
CTV News Channel
|
News Channel-National News Rotation M-Su 10p-12a
|
11:21:44 PM
|
|
Food
|
Food Mornings
|
7:20:45 AM
|
|
Food
|
Food Afternoons
|
3:50:40 PM
|
|
Food
|
Food Afternoons
|
12:21:15 PM
|
|
SériesPlus
|
Soir en semaine tard
|
11:11:20 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
4:22:05 AM
|
|
Slice
|
Slice Primetime Rotation
|
11:51:30 PM
|
|
Slice
|
Slice Fringe Rotation
|
1:31:15 PM
|
|
Slice
|
Slice Fringe Rotation
|
3:11:37 PM
|
|
Slice
|
Slice Fringe Rotation
|
12:41:30 PM
|
Tuesday, April 5, 2022
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Late Afternoon)
|
3:57:45 PM
|
|
CBC News Network
|
CBC News Network (Morning)
|
8:50:00 AM
|
|
CBC News Network
|
CBC News Network (Mid-Morning)
|
10:57:15 AM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
6:45:15 AM
|
|
CTV News Channel
|
News Channel-Afternoon Rotation M-Su 12p-6p
|
5:55:29 PM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
6:53:44 PM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
9:19:07 PM
|
|
CTV News Channel
|
News Channel-National News Rotation M-Su 10p-12a
|
11:05:48 PM
|
|
CTV News Channel
|
News Channel-National News Rotation M-Su 10p-12a
|
11:45:41 PM
|
|
Food
|
Food Mornings
|
8:41:00 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
2:21:50 AM
|
|
Slice
|
Slice Fringe Rotation
|
2:16:15 PM
|
|
Slice
|
Slice Fringe Rotation
|
2:50:30 PM
|
|
Slice
|
Slice Fringe Rotation
|
2:21:40 AM
|
|
Slice
|
Slice Primetime Rotation
|
8:13:22 PM
|
Wednesday, April 6, 2022
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
11:17:00 AM
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
1:57:45 PM
|
|
CBC News Network
|
CBC News Network (Morning)
|
7:57:30 AM
|
|
CBC News Network
|
CBC News Network (Mid-Morning)
|
9:20:00 AM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
10:37:33 AM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
7:43:18 PM
|
|
CTV News Channel
|
News Channel-National News Rotation M-Su 10p-12a
|
11:57:29 PM
|
|
Food
|
Food Afternoons
|
4:45:45 PM
|
|
Food
|
Food Mornings
|
8:25:40 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
6:16:50 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
3:52:05 PM
|
|
SériesPlus
|
MacGyver (Mer Soir)
|
9:52:20 PM
|
|
Slice
|
Slice Primetime Rotation
|
11:12:07 PM
|
|
Slice
|
Slice Fringe Rotation
|
9:16:45 AM
|
|
Slice
|
Slice Primetime Rotation
|
7:11:07 PM
|
Thursday, April 7, 2022
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Late Afternoon)
|
2:16:20 PM
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
12:43:15 PM
|
|
CBC News Network
|
CBC News Network (Morning)
|
7:12:40 AM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
8:40:32 AM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
11:08:05 AM
|
|
CTV News Channel
|
News Channel-Afternoon Rotation M-Su 12p-6p
|
12:42:54 PM
|
|
CTV News Channel
|
News Channel-Afternoon Rotation M-Su 12p-6p
|
5:55:29 PM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
6:07:05 PM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
8:31:37 PM
|
|
Food
|
Food Afternoons
|
4:31:00 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
10:22:05 AM
|
|
SériesPlus
|
La loi et l'ordre: crimes sexuels (Jeu soir)
|
10:11:05 PM
|
|
Slice
|
Slice Primetime Rotation
|
9:31:22 PM
|
|
Slice
|
Slice Fringe Rotation
|
9:31:15 AM
|
Friday, April 8, 2022
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
12:44:15 PM
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
11:18:00 AM
|
|
CBC News Network
|
CBC News Network (Morning)
|
6:21:00 AM
|
|
CBC News Network
|
CBC News: The National
|
11:21:10 PM
|
|
CBC News Network
|
Power & Politics
|
5:35:45 PM
|
|
CBC News Network
|
Canada Tonight with Ginella Massa
|
8:33:00 PM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
9:37:33 AM
|
|
CTV News Channel
|
News Channel-Afternoon Rotation M-Su 12p-6p
|
1:07:05 PM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
6:42:54 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
5:52:20 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
4:41:50 PM
|
|
Slice
|
Slice Fringe Rotation
|
10:41:40 AM
|
|
Slice
|
Slice Fringe Rotation
|
3:22:00 AM
|
|
Slice
|
Slice Primetime Rotation
|
6:20:45 PM
|
|
Slice
|
Slice Fringe Rotation
|
5:11:37 PM
|
Saturday, April 9, 2022
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Morning Weekend)
|
6:27:45 AM
|
|
CBC News Network
|
CBC News Network (Late Afternoon Weekend)
|
2:37:40 PM
|
|
CBC News Network
|
CBC News Network (Evening - Weekend)
|
4:18:45 PM
|
|
CBC News Network
|
CBC News Network (Morning Weekend)
|
8:46:45 AM
|
|
CTV News Channel
|
News Channel-Morning Rotation M-Su 6a-12p
|
9:57:14 AM
|
|
CTV News Channel
|
News Channel-Prime Rotation M-Su 6p-10p
|
6:46:11 PM
|
|
Food
|
Food Mornings
|
6:22:00 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
7:42:05 AM
|
|
SériesPlus
|
Rotation de soir (Sam-dim)
|
6:22:05 PM
|
|
SériesPlus
|
Rotation de soir (Sam-dim)
|
11:12:35 PM
|
|
SériesPlus
|
Rotation de soir (Sam-dim)
|
6:53:05 PM
|
|
Slice
|
Slice Fringe Rotation
|
2:51:45 PM
|
|
Slice
|
Slice Primetime Rotation
|
7:02:15 PM
|
|
Slice
|
Slice Early Prime Rotation
|
6:17:15 PM
|
|
Slice
|
Slice Primetime Rotation
|
10:52:00 PM
|
|
Slice
|
Slice Early Prime Rotation
|
4:17:52 PM
|
|
Slice
|
Slice Early Prime Rotation
|
4:28:00 PM
|
|
Slice
|
Slice Fringe Rotation
|
5:01:15 AM
|
|
Slice
|
Slice Fringe Rotation
|
3:31:52 AM
|
|
Slice
|
Slice Early Prime Rotation
|
4:52:45 PM
|
Sunday, April 10, 2022
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
Rosemary Barton Live
|
10:57:15 AM
|
|
CBC News Network
|
CBC News Network (Mid-Morning Weekend)
|
9:11:40 AM
|
|
CBC News Network
|
CBC News Network (Afternoon Weekend)
|
12:17:15 PM
|
|
CBC News Network
|
CBC News Network (Afternoon Weekend)
|
1:58:15 PM
|
|
CTV News Channel
|
News Channel-National News Rotation M-Su 10p-12a
|
10:45:41 PM
|
|
Food
|
Food Mornings
|
6:25:25 AM
|
|
SériesPlus
|
Rotation de soir (Sam-dim)
|
11:40:50 PM
|
|
SériesPlus
|
Rotation de soir (Sam-dim)
|
9:42:35 PM
|
|
Slice
|
Slice Primetime Rotation
|
9:41:45 PM
|
|
Slice
|
Slice Fringe Rotation
|
10:51:37 AM
|
|
Slice
|
Slice Fringe Rotation
|
4:01:00 AM
|
|
Slice
|
Slice Primetime Rotation
|
6:51:00 PM
|
Please note, the scheduled times are subject to change and may not be exact. Ads may run within 15 min before/after scheduled times (News especially may vary due to special updates).
View our previous television ads here.
We are also repeating our hugely successful national digital billboard campaign. With 81 billboards, expanding from 14 communities to 36, we will generate 19 million audience impressions. Visit one of these locations during the week of April 4-10, wait for our ad to come up on the loop and take a selfie with it. Post it on social media tagging #NDHW22 and email to marketing@cdha.ca
Outdoor Advertising - Billboards
Alberta
| Address |
City |
| Glenmore Tr 125m E/O Fairmont Dr SE SS F/W |
Calgary |
| Macleod Tr 425m N/O Shawnessy Blvd SE ES F/S |
Calgary |
| 156 St 200m S/O Yellowhead Tr WS F/N |
Edmonton |
| Yellowhead Tr 250m W/O Fort Rd NS F/W |
Edmonton |
British Columbia
| Address |
City |
| Sumas Way 90m S/O Marshall Rd ES F/N |
Abbotsford |
| Sumas Way 90m S/O Marshall Rd ES F/S |
Abbotsford |
| Highway 97 400m S/O Westside Rd WS F/N |
Kelowna |
| Highway 97 365m N/O Westside Rd NS F/E |
Kelowna |
| Powell St 120m W/O Clark Dr NS F/E |
Vancouver |
| Powell St 25m W/O Salsbury St NS F/E |
Vancouver |
| Patricia Bay Hwy 0.5km S/O Mount Newton Cross Rd ES F/S |
Victoria |
| Island Hwy 225m N/O Ocean Blvd ES F/N |
Victoria |
Manitoba
| Address |
City |
| 18 St 40m S/O Park Ave ES F/N |
Brandon |
| 18 St 30m N/O Park Ave ES F/S |
Brandon |
| Saskatchewan Ave West 10m E/O Fourth St NS F/E |
Portage La Prairie |
| Brandt St 50m N/O Main St ES F/N |
Steinbach |
| Brandt St 50m N/O Main St ES F/S |
Steinbach |
| Pembina Hwy 15m N/O McGillivray Blvd WS F/S |
Winnipeg |
| Lagimodiere Blvd 30m S/O Dugald Rd ES F/N |
Winnipeg |
| Kenaston Blvd 150m N/O Lindenwood Dr East WS F/N |
Winnipeg |
| Portage Ave 61m W/O Maryland St SS F/W |
Winnipeg |
| Disraeli Fwy 5m N/O Higgins Ave ES F/S |
Winnipeg |
| Main St 45m N/O Leila Ave ES F/S |
Winnipeg |
| Kenaston Blvd 245m S/O Rothwell Rd ES F/S |
Winnipeg |
New Brunswick
| Address |
City |
| CPA: Paul St (FR/EN) 275m N/O Kennedy St ES F/S |
Moncton |
| Main St 45m E/O King St NS F/E |
Moncton |
| Rothesay Ave 500m S/O Rockwood Ave WS F/N |
Saint John |
| Fairville Blvd 45m W/O Cartherwood St NS F/W |
Saint John |
Newfoundland and Labrador
| Address |
City |
| Kenmount Rd 20m W/O Peet St SS F/E |
St. John's |
| Kenmount Rd 260m S/O Ladysmith Dr NS F/E |
St. John's |
| Topsail Rd 145m W/O Forsey Pi SS F/W |
St. John's |
Nova Scotia
| Address |
City |
| Grand Lake Rd 100m E/O MacGuire Dr SS F/E |
Cape Breton (Sydney) |
| Kings Rd 45m S/O Kimberly Dr ES F/S |
Cape Breton (Sydney) |
| Main St 117m E/O Gordon Ave SS F/E |
Halifax |
| Bedford Hwy 215m S/O Bayview Rd ES F/N |
Halifax |
| Bedford Hwy 15m N/O Joseph Howe Dr SS F/E |
Halifax |
| Windmill Road 575m W/O Akerley Blvd SS F/W |
Halifax |
Ontario
| Address |
City |
| Mapleview Dr East 15m W/O Huronia Rd NS F/SE |
Barrie |
| Upper James St 5m N/O Aldridge St ES F/N |
Hamilton |
| Lincoln M. Alexander Pkwy 140m W/O Pritchard Rd SS F/E |
Hamilton |
| Hespeler Rd 110m N/O Eagle St North WS F/N |
Kitchener |
| Eagle St North 85m W/O Hespeler Rd NS F/E |
Kitchener |
| Victoria St North 30m E/O Shirley Ave SS F/W |
Kitchener |
| Wellington St 5m N/O Bathurst St WS F/S |
London |
| Richmond St 10m N/O Horton St East ES F/SW |
London |
| Hunt Club Rd 190m E/O Billy Bishop Priv SS F/E |
Ottawa |
| Carling Ave 75m W/O Kirkwood Ave SS F/E |
Ottawa |
| Rd 174 Orleans 280m W/O Trim Rd SS F/W |
Ottawa |
| March Rd 280m N/O Chemin Station WS F/N |
Ottawa |
| Canboro Rd 175m W/O Merrittville Hwy SS F/NW |
St Catharines-Niagara |
| Thorold Stone Rd 25m E/O Montrose Rd NS F/SW |
St Catharines-Niagara |
| Markham Rd 70m S/O Passmore Ave WS F/S |
Toronto |
| Markham Rd 70m S/O Passmore Ave WS F/N |
Toronto |
| Dundas St West 30m E/O Ninth Line NS F/W |
Toronto |
| Gardiner Expy 205m E/O Islington Ave NS F/E |
Toronto |
| Dufferin St 30m N/O Finch Ave West WS F/S |
Toronto |
| Dufferin St 30m N/O Finch Ave West WS F/N |
Toronto |
| Highway 7 180m E/O Highway 27 SS F/E |
Toronto |
| Wilson Ave 45m E/O Dufferin St SS F/W |
Toronto |
| 7540 Tecumseh Rd |
Windsor |
| Provincial Rd 350m W/O Walker Rd SS F/E |
Windsor |
Prince Edward Island
| Address |
City |
| Granville St/Roy Boates Ave |
Summerside |
| Read's Corner |
Summerside |
Québec
| Address |
City |
| Boul Pie-IX 50m AND Boul Cremazie Est CO F/E |
Montreal |
| Autoroute 40 Est 250m AED Boul Bourget CN F/E |
Montreal |
| Autoroute 40 Est 250m AED Boul Bourget CN F/O |
Montreal |
Saskatchewan
| Address |
City |
| HWY 14 & HWY 4 |
Biggar |
| HWY 4 & Main St. |
Eston |
| Thatcher Dr 100m E/O Main St North SS F/W |
Moose Jaw |
| Territorial & Pioneer Ave |
North Battleford |
| HWY 16 & HWY 40 |
North Battleford |
| HWY 15 & Main St. |
Outlook |
| 2 Ave West 90m S/O 17 St West WS F/N |
Prince Albert |
| Lewvan Dr 15m S/O Dewdney Ave ES F/N |
Regina |
| Victoria Ave 5m W/O Coleman Cres NS F/E |
Regina |
| Idylwyld Dr North 410m N/O Circle Dr WS F/N |
Saskatoon |
| CPA: Idylwyld Dr North 600m N/O Ave C North WS F/N |
Saskatoon |
| 2nd Ave NE & North Railway St E North Face |
Swift Current |
| 705 North Service Rd E Northeast Face |
Swift Current |
| HWY 14 & HWY 21 |
Unity |
| Highway 9 40m N/O Broadway St East WS F/S |
Yorkton |