CDHA 2018 National Advertising Campaign
CDHA is pleased to announce we will be repeating our national television advertising campaign during this year’s National
Dental Hygienists Week™ (NDHW™). Highlighting the dental hygiene profession, these 30-second ads
in English and French will run 51 times between April 7 and 13 on English and French national TV networks
CBC, HGTV, and Séries+ with an expected audience reach of 3.7 million. The ads will also be distributed via a digital video campaign, with an additional expected reach of 394,000.
Broadcast Schedule
East Standard Time
Saturday, April 7, 2018
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Morning Weekend)
|
6:08 AM
|
|
CBC News Network
|
CBC News Network (Morning Weekend)
|
8:58 AM
|
|
CBC News Network
|
CBC News Network (Late Afternoon Weekend)
|
2:41 PM
|
|
CBC News Network
|
CBC News Network (Evening -Weekend)
|
4:41 AM
|
|
HGTV
|
Weekend Morning Rotation
|
6:47 AM
|
|
HGTV
|
Weekend Morning Rotation
|
7:47 AM
|
|
HGTV
|
Weekend Afternoon Rotation
|
4:16 PM
|
|
Series+
|
La reine
|
7:13 PM
|
Sunday, April 8, 2018
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Morning Weekend)
|
7:33 AM
|
|
CBC News Network
|
The Weekly with Wendy Mesley
|
11:25 AM
|
|
CBC News Network
|
CBC News Network (Late Afternoon Weekend)
|
4:06 PM
|
|
CBC News Network
|
The Weekly with Wendy Mesley
|
4:56 PM
|
|
CBC News Network
|
Marketplace
|
5:14 PM
|
|
CBC News Network
|
The Investigators with Diana Swain
|
5:45 PM
|
|
CBC News Network
|
CBC News: The National
|
9:21 PM
|
|
CBC News Network
|
CBC News: The National
|
9:57 PM
|
|
HGTV
|
Weekend Morning Rotation
|
2:50 AM
|
|
HGTV
|
Weekend Morning Rotation
|
7:11 AM
|
|
HGTV
|
Weekend Morning Rotation
|
8:28 AM
|
|
HGTV
|
Weekend Morning Rotation
|
8:58 AM
|
|
HGTV
|
Weekend Morning Rotation
|
9:28 AM
|
|
HGTV
|
Weekend Morning Rotation
|
11:31 AM
|
|
HGTV
|
Weekend Afternoon Rotation
|
3:41 PM
|
|
HGTV
|
Weekend Afternoon Rotation
|
5:41 PM
|
|
Series+
|
L'Entreprise
|
11:12 PM
|
Monday, April 9, 2018
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Morning)
|
8:57 AM
|
|
CBC News Network
|
CBC News Network (Evening)
|
8:12 PM
|
|
CBC News Network
|
CBC News Network (Evening)
|
8:51 PM
|
|
CBC News Network
|
CBC News: The National
|
11:24 PM
|
|
CBC News Network
|
CBC News: The National
|
11:51 PM
|
|
HGTV
|
Weekday Morning Rotation
|
7:32 AM
|
|
HGTV
|
FixerUpper
|
9:55 PM
|
|
HGTV
|
FixerUpper
|
12:55 AM
|
|
HGTV
|
Weekday Afternoon Rotation
|
3:10 PM
|
|
Series+
|
NCIS: L.A.
|
6:41 PM
|
|
Series+
|
Rizzoli & Isles
|
7:50 PM
|
Tuesday, April 10, 2018
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Mid-Morning)
|
9:16 AM
|
|
CBC News Network
|
On the Money
|
4:20 PM
|
|
CBC News Network
|
Power & Politics
|
10:14 PM
|
|
HGTV
|
Weekday Morning Rotation
|
6:41 AM
|
|
HGTV
|
House Hunters
|
6:50 PM
|
Wednesday, April 11, 2018
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Evening)
|
7:04 PM
|
|
CBC News Network
|
CBC News: The National
|
10:51 PM
|
|
HGTV
|
Weekday Morning Rotation
|
4:10 AM
|
|
HGTV
|
Buyers Bootcamp
|
1:51 PM
|
|
HGTV
|
Home Hunters
|
6:11 PM
|
|
Series+
|
Code Black
|
8:22 PM
|
|
Series+
|
Melinda entre deux mondes
|
11:20 PM
|
Thursday, April 12, 2018
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Morning)
|
6:15 AM
|
|
CBC News Network
|
CBC News Network (Late Afternoon)
|
2:13 PM
|
|
HGTV
|
Lottery Dream Home
|
1:16 AM
|
|
HGTV
|
Weekday Morning Rotation
|
11:46 AM
|
|
HGTV
|
Lottery Dream Home
|
10:16 PM
|
|
Series+
|
Elementaire
|
8:43 PM
|
Friday, April 13, 2018
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
11:14 AM
|
|
CBC News Network
|
CBC News: The National
|
10:11 PM
|
|
HGTV
|
Weekday Morning Rotation
|
8:30 AM
|
|
HGTV
|
Bahamas Life
|
12:21 AM
|
|
HGTV
|
Weekday Afternoon Rotation
|
3:45 PM
|
|
HGTV
|
Bahamas Life
|
9:51 PM
|
|
HGTV
|
Weekday Afternoon Rotation
|
5:40 PM
|
|
HGTV
|
Weekday Afternoon Rotation
|
5:50 PM
|
|
Series+
|
NCIS
|
6:20 PM
|
Central Standard Time
Saturday, April 7, 2018
|
Station
|
Program
|
Schedule Time
(Central Standard Time)
|
|
CTV Sas.
|
CTV National News with Lisa LaFlamme
|
6:53 AM
|
|
CTV Sas.
|
The Social
|
10:19 AM
|
|
CTV Sas.
|
CTV Movie (CTV)
|
8:12 PM
|
|
CTV Sas.
|
CTV Movie (CTV)
|
9:09 PM
|
|
CTV Sas.
|
CTV Movie (CTV)
|
9:49 PM
|
|
CFRE
|
Weekend AM Rotation
|
6:11 AM
|
|
CFRE
|
Weekend AM Rotation
|
6:16 AM
|
|
CFRE
|
Weekend AM Rotation
|
6:41 AM
|
|
CFRE
|
Weekend AM Rotation
|
6:50 AM
|
|
CFRE
|
Weekend AM Rotation
|
8:17 AM
|
|
CFRE
|
Weekend AM Rotation
|
9:16 AM
|
|
CFRE
|
Weekend PM Rotation
|
12:15 PM
|
|
CFRE
|
Weekend PM Rotation
|
1:41 PM
|
|
CFRE
|
Weekend PM Rotation
|
1:51 PM
|
|
CFRE
|
Saturday Night Live
|
9:45 PM
|
Sunday, April 8, 2018
|
Station
|
Program
|
Schedule Time
(Central Standard Time)
|
|
CFRE
|
Weekend AM Rotation
|
7:11 AM
|
|
CFRE
|
Weekend AM Rotation
|
7:51 AM
|
|
CFRE
|
Weekend AM Rotation
|
8:46 AM
|
|
CFRE
|
Weekend PM Rotation
|
12:10 PM
|
|
CFRE
|
Weekend PM Rotation
|
1:11 PM
|
|
CFRE
|
Weekend PM Rotation
|
2:12 PM
|
|
CFRE
|
Weekend PM Rotation
|
4:45 PM
|
|
CFRE
|
Weekend PM Rotation
|
5:22 PM
|
Monday, April 9, 2018
|
Station
|
Program
|
Schedule Time
(Central Standard Time)
|
|
CTV Sas.
|
CTV Morning Live Saskatoon
|
7:19 AM
|
|
CTV Sas.
|
The Dr. Oz Show
|
3:52 PM
|
|
CFRE
|
Weekday AM Rotation
|
10:16 AM
|
|
CFRE
|
Weekday PM Rotation
|
12:41 PM
|
|
CFRE
|
Weekday PM Rotation
|
12:51 PM
|
|
CFRE
|
ET Canada
|
6:41 PM
|
|
CFRE
|
News Final 1
|
10:58 PM
|
Tuesday, April 10, 2018
|
Station
|
Program
|
Schedule Time
(Central Standard Time)
|
|
CTV Sas.
|
CTV News Saskatoon
|
12:52 PM
|
|
CTV Sas.
|
The Big Bang Theory
|
7:50 PM
|
|
CFRE
|
Morning National News
|
9:22 AM
|
|
CFRE
|
Weekday PM Rotation
|
12:41 PM
|
|
CFRE
|
Weekday PM Rotation
|
12:45 PM
|
|
CFRE
|
The Talk
|
1:52 PM
|
|
CFRE
|
ET Canada
|
6:45 PM
|
Wednesday, April 11, 2018
|
Station
|
Program
|
Schedule Time
(Central Standard Time)
|
|
CTV Sas.
|
The View
|
10:29 AM
|
|
CTV Sas.
|
CTV News Saskatoon at 5
|
5:30 PM
|
|
CFRE
|
Morning News
|
6:11 AM
|
|
CFRE
|
Weekday AM Rotation
|
10:10 AM
|
|
CFRE
|
Weekday PM Rotation
|
12:45 PM
|
|
CFRE
|
The Talk
|
12:58 PM
|
|
CFRE
|
Rachael Ray
|
3:15 PM
|
Thursday, April 12, 2018
|
Station
|
Program
|
Schedule Time
(Central Standard Time)
|
|
CTV Sas.
|
CTV Morning Live Saskatoon
|
7:44 AM
|
|
CTV Sas.
|
CTV News Saskatoon
|
12:38 PM
|
|
CTV Sas.
|
CTV News Saskatoon at 5
|
5:30 PM
|
|
CFRE
|
Weekday AM Rotation
|
10:10 AM
|
|
CFRE
|
Weekday AM Rotation
|
10:21 PM
|
|
CFRE
|
Weekday PM Rotation
|
12:50 PM
|
|
CFRE
|
ET Canada
|
6:41 PM
|
|
CFRE
|
News Final 1
|
10:10 PM
|
Friday, April 13, 2018
|
Station
|
Program
|
Schedule Time
(Central Standard Time)
|
|
CTV Sas.
|
The View
|
10:30 AM
|
|
CTV Sas.
|
CTV News Saskatoon
|
12:52 PM
|
|
CTV Sas.
|
The Dr. Oz Show
|
3:25 PM
|
|
CFRE
|
Morning News
|
6:46 AM
|
|
CFRE
|
Morning National News
|
9:11 AM
|
|
CFRE
|
Morning National News
|
9:16 AM
|
|
CFRE
|
Weekday AM Rotation
|
10:11 AM
|
|
CFRE
|
Weekday AM Rotation
|
10:17 AM
|
|
CFRE
|
Weekday AM Rotation
|
10:20 AM
|
|
CFRE
|
Weekday PM Rotation
|
12:46 PM
|
|
CFRE
|
The Talk
|
1:52 PM
|
|
CFRE
|
Rachael Ray
|
3:15 PM
|
|
CFRE
|
Rachael Ray
|
3:31 PM
|
|
CFRE
|
ET Canada
|
6:41 PM
|
|
CFRE
|
News Final 1
|
10:59 PM
|
Pacific Daylight Time
Saturday, April 7, 2018
|
Station
|
Program
|
Schedule Time
(Pacific Daylight Time)
|
|
CIVT
|
The Marilyn Denis Show
|
7:23 AM
|
|
CIVT
|
Your Morning Weekend
|
8:20 AM
|
|
CIVT
|
Your Morning Weekend
|
8:42 AM
|
|
CIVT
|
The Social
|
10:22 AM
|
|
CIVT
|
etalk
|
10:49 AM
|
|
CIVT
|
One World Kitchen
|
4:36 PM
|
|
CIVT
|
The Big Bang Theory
|
6:16 PM
|
|
CIVT
|
The Big Bang Theory
|
6:41 PM
|
|
CIVI
|
The Marilyn Denis Show
|
6:23 AM
|
|
CIVI
|
Spun Out
|
11:15 AM
|
|
CIVI
|
The Social
|
4:22 PM
|
|
CITY Vancouver
|
ROTN: Weekend Day
|
7:13 AM
|
|
CITY Vancouver
|
ROTN: Weekend Day
|
11:06 AM
|
|
CITY Vancouver
|
ROTN: Weekend Day
|
1:11 PM
|
|
CITY Vancouver
|
ROTN: Saturday Canadian
|
7:46 PM
|
|
CITY Vancouver
|
ROTN: Saturday Canadian
|
8:15 PM
|
|
CITY Vancouver
|
ROTN: Saturday Canadian
|
8:21 PM
|
|
CITY Vancouver
|
ROTN: Saturday Canadian
|
9:40 PM
|
|
CITY Vancouver
|
ROTN: Saturday Canadian
|
10:21 PM
|
|
CITY Vancouver
|
ROTN: Saturday Canadian
|
10:31 PM
|
|
CITY Vancouver
|
ROTN: Weekend Late
|
11:20 PM
|
|
CITY Vancouver
|
ROTN: Weekend Late
|
12:45 AM
|
|
CITY Vancouver
|
ROTN: Weekend Late
|
3:16 AM
|
|
CITY Vancouver
|
ROTN: Weekend Late
|
4:10 AM
|
Sunday, April 8, 2018
|
Station
|
Program
|
Schedule Time
(Pacific Daylight Time)
|
|
CIVI
|
Cold Water Cowboys
|
6:37 AM
|
|
CIVI
|
Corner Gas
|
7:50 AM
|
|
CIVI
|
Canada's Worst Driver
|
10:38 AM
|
|
CIVI
|
W5
|
5:18 PM
|
|
CITY Vancouver
|
Weekend Day Rotation
|
6:51 AM
|
|
CITY Vancouver
|
Weekend Day Rotation
|
10:50 AM
|
|
CITY Vancouver
|
Weekend Day Rotation
|
2:16 PM
|
|
CITY Vancouver
|
Weekend Day Rotation
|
5:45 PM
|
|
CITY Vancouver
|
Weekend Late Rotation
|
1:45 AM
|
|
CITY Vancouver
|
Weekend Late Rotation
|
2:50 AM
|
Monday, April 9, 2018
|
Station
|
Program
|
Schedule Time
(Pacific Daylight Time)
|
|
CIVT
|
CTV Morning Live Vancouver
|
7:00 AM
|
|
CIVT
|
Live with Kelly and Ryan
|
9:16 AM
|
|
CIVT
|
Live with Kelly and Ryan
|
9:51 AM
|
|
CIVT
|
CTV News Vancouver at Noon
|
12:25 PM
|
|
CIVT
|
The Ellen DeGeneres Show
|
3:52 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:53 PM
|
|
CITY Vancouver
|
Breakfast Television
|
8:10 AM
|
|
CITY Vancouver
|
CityLine
|
9:22 AM
|
|
CITY Vancouver
|
The Doctors
|
2:12 PM
|
|
CITY Vancouver
|
Crime Watch Day
|
3:20 PM
|
|
CITY Vancouver
|
Cityline Strip
|
6:50 PM
|
|
CITY Vancouver
|
Extra Late
|
1:12 AM
|
|
CITY Vancouver
|
Weekday Late Rotation
|
3:16 AM
|
Tuesday, April 10, 2018
|
Station
|
Program
|
Schedule Time
(Pacific Daylight Time)
|
|
CIVT
|
CTV Morning Live Vancouver
|
7:00 PM
|
|
CIVT
|
CTV News Vancouver at Noon
|
12:36 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:08 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:17 PM
|
|
CITY Vancouver
|
Breakfast Television
|
12:45 PM
|
|
CITY Vancouver
|
Breakfast Television
|
1:52 PM
|
|
CITY Vancouver
|
CityLine
|
6:45 PM
|
|
CITY Vancouver
|
The Doctors
|
6:45 PM
|
|
CITY Vancouver
|
Crime Watch Day
|
6:45 PM
|
|
CITY Vancouver
|
CitylineStrip
|
6:45 PM
|
|
CITY Vancouver
|
Extra Late
|
6:45 PM
|
|
CITY Vancouver
|
Extra Late
|
6:45 PM
|
|
CITY Vancouver
|
Weekday Late Rotation
|
6:45 PM
|
Wednesday, April 11, 2018
|
Station
|
Program
|
Schedule Time
(Pacific Daylight Time)
|
|
CIVT
|
CTV Morning Live Vancouver
|
6:31 AM
|
|
CIVT
|
Live with Kelly and Ryan
|
9:41 AM
|
|
CIVT
|
The Ellen DeGeneres Show
|
3:52 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:17 PM
|
|
CITY Vancouver
|
Breakfast Television
|
8:41 AM
|
|
CITY Vancouver
|
CityLine
|
9:17 AM
|
|
CITY Vancouver
|
The Doctors
|
2:17 PM
|
|
CITY Vancouver
|
Crime Watch Day
|
3:20 PM
|
|
CITY Vancouver
|
Cityline Strip
|
6:50 PM
|
|
CITY Vancouver
|
Extra Late
|
1:18 AM
|
|
CITY Vancouver
|
Weekday Late Rotation
|
2:50 AM
|
Thursday, April 12, 2018
|
Station
|
Program
|
Schedule Time
(Pacific Daylight Time)
|
|
CIVT
|
CTV News Vancouver at Noon
|
12:44 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:25 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:33 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:33 PM
|
|
CITY Vancouver
|
Breakfast Television
|
7:49 AM
|
|
CITY Vancouver
|
Breakfast Television
|
8:29 AM
|
|
CITY Vancouver
|
CityLine
|
9:32 AM
|
|
CITY Vancouver
|
CityLine
|
9:41 AM
|
|
CITY Vancouver
|
The Doctors
|
2:12 PM
|
|
CITY Vancouver
|
The Doctors
|
2:41 PM
|
|
CITY Vancouver
|
Crime Watch Day
|
3:31 PM
|
|
CITY Vancouver
|
Cityline Strip
|
6:50 PM
|
|
CITY Vancouver
|
Extra Late
|
1:12 AM
|
|
CITY Vancouver
|
Weekday Late Rotation
|
3:16 AM
|
Friday, April 13, 2018
|
Station
|
Program
|
Schedule Time
(Pacific Daylight Time)
|
|
CIVT
|
CTV Morning Live Vancouver
|
7:27 AM
|
|
CIVT
|
CTV News Vancouver at Noon
|
12:35 PM
|
|
CIVT
|
The Ellen DeGeneres Show
|
3:26 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:17 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:26 PM
|
|
CIVT
|
The Dr. Oz Show
|
4:53 PM
|
|
CITY Vancouver
|
Breakfast Television
|
6:07 AM
|
|
CITY Vancouver
|
Breakfast Television
|
7:22 AM
|
|
CITY Vancouver
|
CityLine
|
9:41 AM
|
|
CITY Vancouver
|
The Doctors
|
2:12 PM
|
|
CITY Vancouver
|
Crime Watch Day
|
3:10 PM
|
|
CITY Vancouver
|
Cityline Strip
|
6:50 PM
|
|
CITY Vancouver
|
The Middle Post
|
8:47 PM
|
|
CITY Vancouver
|
Movies on CITY
|
9:12 PM
|
|
CITY Vancouver
|
Extra Late
|
1:12 AM
|
|
CITY Vancouver
|
Weekday Late Rotation
|
4:22 AM
|