CDHA 2021 National Advertising Campaign
CDHA is pleased to announce we will be repeating our annual national television advertising campaign.
30-second ads in English and French will run on English and French national TV networks CBC, CTV, and Séries+ during the week of April 4, along with an April 6 CBC national news homepage takeover will generate an audience reach of 6.6 million The ads will also be distributed via a digital video campaign, with 120,000 expected views.
We are also, for the first time, undertaking a national digital billboard campaign. Our 77 billboards in 14 markets will generate 21.3 million audience impressions. Visit one of these locations during the week of April 5-11, wait for our ad to come up on the loop and take a selfie with it. Post it on social media tagging #NDHW21 and email to marketing@cdha.ca
View our previous television ads here.
View the television ad broadcast schedule
View the billboard locations
Television Ad Broadcast Schedule
Sunday, April 4, 2021
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Afternoon Weekend)
|
12:09:25 PM
|
|
CBC News Network
|
Rosemary Barton Live
|
11:14:30 AM
|
|
CBC News Network
|
CBC News Network (Late Afternoon Weekend)
|
2:36:55 PM
|
|
CBC News Network
|
Rosemary Barton Live
|
5:35:35 PM
|
|
CBC News Network
|
The Fifth Estate
|
7:46:19 PM
|
|
CBC News Network
|
CBC News: The National
|
11:24:10 PM
|
|
CBC News Network
|
CBC News Network (Evening - Weekend)
|
8:38:15 PM
|
|
CTV News Channel
|
CTV News Weekend
|
6:16:11 AM
|
|
CTV News Channel
|
CTV News Weekend
|
7:27:14 AM
|
|
CTV News Channel
|
CTV News Weekend
|
8:27:14 AM
|
|
CTV News Channel
|
CTV News Weekend
|
9:07:05 AM
|
|
CTV News Channel
|
CTV News Weekend
|
10:27:14 AM
|
|
CTV News Channel
|
CTV News Weekend
|
3:37:05 PM
|
|
CTV News Channel
|
Question Period
|
5:45:48 PM
|
|
CTV News Channel
|
CTV News Weekend
|
6:27:14 PM
|
|
CTV News Channel
|
W5
|
7:07:10 PM
|
|
CTV News Channel
|
CTV National News
|
10:05:48 PM
|
|
CTV News Channel
|
CTV National News RTN
|
10:45:41 PM
|
|
CTV News Channel
|
CTV National News
|
11:21:44 PM
|
|
CTV News Channel
|
CTV National News RTN
|
11:37:05 PM
|
|
CTV News Channel
|
CTV National News RTN
|
11:57:29 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
5:21:20 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
8:52:05 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
11:42:20 AM
|
|
SériesPlus
|
Dimanche Soir
|
10:21:50 PM
|
Monday, April 5, 2021
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Late Afternoon)
|
3:46:30 PM
|
|
CBC News Network
|
CBC News Network (Mid-Morning)
|
9:38:40 AM
|
|
CTV News Channel
|
CTV News Channel
|
1:53:44 PM
|
|
CTV News Channel
|
CTV News Channel
|
3:26:52 PM
|
|
CTV News Channel
|
CTV News Channel
|
4:08:35 PM
|
|
CTV News Channel
|
CTV News Channel
|
9:07:05 PM
|
|
CTV News Channel
|
CTV National News
|
10:05:48 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
4:41:35 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
3:12:05 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
5:52:20 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
11:51:35 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
12:40:50 AM
|
Tuesday, April 6, 2021
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
11:13:00 AM
|
|
CBC News Network
|
CBC News Network (Morning)
|
7:40:45 AM
|
|
CTV News Channel
|
Your Morning
|
6:15:05 AM
|
|
CTV News Channel
|
CTV News Channel
|
1:53:44 PM
|
|
CTV News Channel
|
CTV News Channel
|
2:08:05 PM
|
|
CTV News Channel
|
CTV News Channel
|
4:18:11 PM
|
|
CTV News Channel
|
CTV News Channel
|
6:07:05 PM
|
|
CTV News Channel
|
Power Play
|
8:55:19 PM
|
|
CTV News Channel
|
CTV National News RTN
|
10:57:29 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
11:21:50 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
11:21:20 AM
|
Wednesday, April 7, 2021
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
1:41:45 PM
|
|
CBC News Network
|
CBC News Network (Morning)
|
6:58:30 AM
|
|
CTV News Channel
|
CTV News Channel
|
1:16:11 PM
|
|
CTV News Channel
|
CTV News Channel
|
4:18:11 PM
|
|
CTV News Channel
|
CTV News Channel
|
7:07:05 PM
|
|
CTV News Channel
|
CTV News Channel
|
9:07:05 PM
|
|
CTV News Channel
|
CTV National News
|
10:21:44 PM
|
|
SériesPlus
|
La loi & l'ordre
|
9:42:35 PM
|
|
SériesPlus
|
Soir en semaine tot
|
6:51:35 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
8:51:50 AM
|
Thursday, April 8, 2021
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Late Afternoon)
|
3:58:30 PM
|
|
CBC News Network
|
CBC News Network (Morning)
|
6:20:00 AM
|
|
CBC News Network
|
CBC News Network (Mid-Morning)
|
10:58:15 AM
|
|
CBC News Network
|
CBC News: The National
|
9:11:10 PM
|
|
CTV News Channel
|
CTV News Channel
|
12:53:44 PM
|
|
CTV News Channel
|
CTV News Channel
|
3:37:33 PM
|
|
CTV News Channel
|
CTV News Channel
|
7:07:05 PM
|
|
CTV News Channel
|
CTV News Channel
|
9:17:07 PM
|
|
CTV News Channel
|
CTV National News
|
10:21:44 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
4:22:05 AM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
10:52:20 AM
|
|
SériesPlus
|
American Gothic
|
9:41:35 PM
|
Friday, April 9, 2021
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CBC News Network
|
CBC News Network (Late Afternoon)
|
2:17:10 PM
|
|
CBC News Network
|
CBC News Network (Afternoon)
|
12:19:00 PM
|
|
CBC News Network
|
CBC News Network (Morning)
|
8:59:00 AM
|
|
CTV News Channel
|
CTV News Channel
|
12:25:52 PM
|
|
CTV News Channel
|
CTV News Channel
|
2:44:54 PM
|
|
CTV News Channel
|
Power Play
|
8:42:38 PM
|
|
CTV News Channel
|
CTV News Channel
|
9:07:05 PM
|
|
CTV News Channel
|
CTV National News
|
10:05:48 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
12:11:05 AM
|
Saturday, April 10, 2021
|
Station
|
Program
|
Schedule Time
(East Standard Time)
|
|
CTV News Channel
|
CTV News Weekend
|
1:46:11 PM
|
|
CTV News Channel
|
CTV News Weekend
|
4:37:05 PM
|
|
CTV News Channel
|
CTV News Weekend
|
9:57:14 PM
|
|
CTV News Channel
|
CTV National News RTN
|
11:37:05 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
8:41:20 PM
|
|
SériesPlus
|
24 heures sur 24 lun-dim (ROS)
|
5:51:00 AM
|
Outdoor Advertising - Billboards
Alberta
| Address |
City |
| 42nd Avenue () 100 Meter E/O Blackfoot Trail SS / FW |
Calgary |
| Glenmore Trail SS 150m W/O 52 Street SE F/E |
Calgary |
| Barlow Trail ES 110m S/O 37 Ave NE F/N |
Calgary |
| Heritage Drive & 11th Street S.E NS / W |
Calgary |
| Blackfoot Trail ES 550m N/O Glenmore Trail SE F/N |
Calgary |
| Manning Drive () 40 Meter N/O 137th aveES / SW |
Edmonton |
| Yellowhead Trail 750 Meter W/O 50th street NS / FW |
Edmonton |
| (EDM-2A) Yellowhead Trail & 2,2 KM EO Hwy 216 SS / W |
Edmonton |
| (EDM-3B) St.Albert Trail 13105 & 5 M SO 131 Ave ES / N |
Edmonton |
| 170 St. 5M s/o 111 Ave. ES FN |
Edmonton |
British Columbia
| Address |
City |
| Burrard Bridge, west side, F/S |
Vancouver |
| Marine Drive at Lions Gate Bridge, south side, F/E, North Vancouver |
Vancouver |
| Highway 1 at Iron Workers Memorial Bridge, west side, F/S, North Vancouver |
Vancouver |
| Highway 99 (sea to Sky Highway) south of Squamish, west side, F/S, Squamish |
Vancouver |
| (Van-6B) Hwy 1 & 1,8 KM EO Whatcom Rd. SS / E |
Vancouver |
| (Van-7A) Patricia Bay Hwy & 400 M SO Mt. Newton Cross WS / N |
Vancouver |
| (Van-8B) Hwy 99 & 70 M NO Beach Rd. WS / S |
Vancouver |
Manitoba
| Address |
City |
| Pembina Highway 12M s/o Dudley Ave WS FS |
Winnipeg |
| Pembina Highway 12M s/o Dudley Ave WS FN |
Winnipeg |
| Pembina Hwy 175M s/o McGillvray Blvd WS FN |
Winnipeg |
| King Edward St. 300M n/o Wellington Ave WS FN |
Winnipeg |
New Brunswick
| Address |
City |
| CPA: Paul St (FR/EN) 275m N/O Kennedy St ES F/S |
Dieppe |
| Mapleton Rd 215m S/O Frampton Ln WS F/N |
Moncton |
| Main St 45m E/O King St NS F/E |
Moncton |
| Killam Dr 100m E/O Millenium Dr NS F/W |
Moncton |
| 777 Elmwood Drive 50m S/O Granite Drive ES |
Moncton |
| Rothesay Ave 500m S/O Rockwood Ave WS F/N |
Saint John |
| Fairville Blvd 45m W/O Cartherwood St NS F/W |
Saint John |
Newfoundland and Labrador
| Address |
City |
| Topsail Rd 145m W/O Forsey Pi SS F/W |
Mount Pearl |
| Kenmount Rd 20m W/O Peet St SS F/E |
St. John's |
| Torbay Rd 85m S/O MacDonald Dr WS F/S |
St. John's |
| Torbay Rd 85m S/O MacDonald Dr WS F/N |
St. John's |
| JPI: Harbour Dr 15m E/O Water St SS F/W |
St. John's |
| Aberdeen Ave 30m N/O Stavanger Dr WS F/S |
St. John's |
| Aberdeen Ave 30m N/O Stavanger Dr WS F/N |
St. John's |
| Kenmount Rd 260m S/O Ladysmith Dr NS F/E |
St. John's |
| Topsail Rd 150m W/O Burgeo St SS F/E |
St. John's |
| Beaumont Hamel Way 140m W/O Danny Drive N/S F/W |
St. John's |
Nova Scotia
| Address |
City |
| Main St 117m E/O Gordon Ave SS F/E |
Dartmouth |
| Windmill Rd 250m S/O Akerley Blvd WS F/S |
Dartmouth |
| Wright Ave 150m W/O Finlay Ave SS F/W |
Dartmouth |
| Victoria Road 500m S/O Windmill Road ES F/S |
Dartmouth |
| Windmill Road 575m W/O Akerley Blvd SS F/W |
Dartmouth |
| Barrington St N/O Hanover St WS F/N |
Halifax |
| Barrington St 100m W/O Glebe St NS F/E |
Halifax |
| Joseph Howe Dr S/O Bicentennial Dr WS F/N |
Halifax |
| CPA: Bell Blvd 260m S/O Selfridge Way WS F/N |
Halifax |
| CPA: Bell Blvd 150m S/O Red Wing Dr ES F/S |
Halifax |
| Bedford Hwy 215m S/O Bayview Rd ES F/N |
Halifax |
| Bedford Hwy 100m S/O Flamingo Dr ES F/S |
Halifax |
| Kempt Rd 10m E/O Stanley St NS F/W |
Halifax |
| Grand Lake Rd 100m E/O MacGuire Dr SS F/E |
Sydney |
| Kings Rd 45m S/O Kimberly Dr ES F/S |
Sydney |
| Prince St 45m E/O Terminal Rd NS F/W |
Sydney |
Ontario
| Address |
City |
| Wilson Avenue (1919) S/S W/O Edgar Ave F/W |
North York |
| WS Hwy 427 150m South of Renforth Drive |
Toronto |
| Gardiner NS 165m E/O Dufferin FW |
Toronto Core |
| (CD-TOR-06A) Albion Rd. & 40 M SO Steeles Ave ES / E |
Toronto Core |
| Hunt Club Rd 190m E/O Billy Bishop Priv SS F/E |
Gloucester |
| Rd 174 Orleans 280m W/O Trim Rd SS F/W |
Gloucester |
| CPA: Airport Pkwy (FR/EN) 20m E/O Air Cargo NEC F/SW |
Gloucester |
| CPA: Airport Pkwy (FR/EN) 20m W/O Airbus SWC F/NE |
Gloucester |
| March Rd 280m N/O Chemin Station WS F/N |
Kanata |
| March Rd 280m N/O Chemin Station WS F/S |
Kanata |
| Carling Ave 75m W/O Kirkwood Ave SS F/E |
Ottawa |
| St-Laurent Blvd 85m N/O Tremblay Rd WS F/S |
Ottawa |
| Hunt Club Rd 116m W/O Antares Dr NS |
Ottawa |
| Hunt Club Rd 136m W/O Prince Of Wales Dr SS F/E |
Ottawa |
| Carp Rd 65m N/O Westbrook Rd ES F/N |
Stittsville |
Prince Edward Island
| Address |
City |
| Reads Corner |
Summerside |
| Granville St. |
Summerside |
Québec
| Address |
City |
| Aut. 40 (Lachenaie-Terrebonne) CO 30m AND St-Charles F/O |
North Shore Extended |
| Aut. 30 (St-Hubert) CN 1685m AED Grande-Allée F/O |
South Shore Extended |
| Aut. 20 (Lachine) CN & 7e av. F/O |
Montreal West |
| (MTL-6B) Auto 30 & 20 M WO Auto 207 NS / W |
South Shore |
Saskatchewan
| Address |
City |
| Thatcher Dr 100m E/O Main St North SS F/W |
Moose Jaw |
| 2 Ave West 90m S/O 17 St West WS F/N |
Prince Albert |
| Lewvan Dr 15m S/O Dewdney Ave ES F/N |
Regina |
| Victoria Ave 5m W/O Coleman Cres NS F/E |
Regina |
| Idylwyld Dr North 410m N/O Circle Dr WS F/N |
Saskatoon |
| CPA: Idylwyld Dr North 600m N/O Ave C North WS F/N |
Saskatoon |
| Highway 9 40m N/O Broadway St East WS F/S |
Yorkton |