CDHA 2022 National Advertising Campaign

CDHA is pleased to announce we will be repeating our annual national advertising campaign.

30-second ads will run on English and French national TV networks CBC, CTV, Séries+, Slice and the Food Network during the week of April 4-10, along with an April 4 CBC national news homepage takeover, together generating an audience reach of 7.1 million. The ads will also be distributed via a digital video campaign, with 121,500 expected views.

Television Ad Broadcast Schedule

Select a day:

Monday, April 4, 2022

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC Rundown 4:23:15 PM
CBC News Network CBC News Network (Mid-Morning) 9:59:00 AM
CBC News Network CBC News Network (Mid-Morning) 10:32:30 AM
CBC News Network CBC News: The National 11:55:40 PM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 8:27:39 AM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 9:08:05 AM
CTV News Channel News Channel-Afternoon Rotation M-Su 12p-6p 2:08:05 PM
CTV News Channel News Channel-Afternoon Rotation M-Su 12p-6p 5:55:29 PM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 7:26:22 PM
CTV News Channel News Channel-National News Rotation M-Su 10p-12a 11:21:44 PM
Food Food Mornings 7:20:45 AM
Food Food Afternoons 3:50:40 PM
Food Food Afternoons 12:21:15 PM
SériesPlus Soir en semaine tard 11:11:20 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 4:22:05 AM
Slice Slice Primetime Rotation 11:51:30 PM
Slice Slice Fringe Rotation 1:31:15 PM
Slice Slice Fringe Rotation 3:11:37 PM
Slice Slice Fringe Rotation 12:41:30 PM

Tuesday, April 5, 2022

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Late Afternoon) 3:57:45 PM
CBC News Network CBC News Network (Morning) 8:50:00 AM
CBC News Network CBC News Network (Mid-Morning) 10:57:15 AM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 6:45:15 AM
CTV News Channel News Channel-Afternoon Rotation M-Su 12p-6p 5:55:29 PM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 6:53:44 PM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 9:19:07 PM
CTV News Channel News Channel-National News Rotation M-Su 10p-12a 11:05:48 PM
CTV News Channel News Channel-National News Rotation M-Su 10p-12a 11:45:41 PM
Food Food Mornings 8:41:00 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 2:21:50 AM
Slice Slice Fringe Rotation 2:16:15 PM
Slice Slice Fringe Rotation 2:50:30 PM
Slice Slice Fringe Rotation 2:21:40 AM
Slice Slice Primetime Rotation 8:13:22 PM

Wednesday, April 6, 2022

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Afternoon) 11:17:00 AM
CBC News Network CBC News Network (Afternoon) 1:57:45 PM
CBC News Network CBC News Network (Morning) 7:57:30 AM
CBC News Network CBC News Network (Mid-Morning) 9:20:00 AM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 10:37:33 AM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 7:43:18 PM
CTV News Channel News Channel-National News Rotation M-Su 10p-12a 11:57:29 PM
Food Food Afternoons 4:45:45 PM
Food Food Mornings 8:25:40 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 6:16:50 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 3:52:05 PM
SériesPlus MacGyver (Mer Soir) 9:52:20 PM
Slice Slice Primetime Rotation 11:12:07 PM
Slice Slice Fringe Rotation 9:16:45 AM
Slice Slice Primetime Rotation 7:11:07 PM

Thursday, April 7, 2022

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Late Afternoon) 2:16:20 PM
CBC News Network CBC News Network (Afternoon) 12:43:15 PM
CBC News Network CBC News Network (Morning) 7:12:40 AM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 8:40:32 AM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 11:08:05 AM
CTV News Channel News Channel-Afternoon Rotation M-Su 12p-6p 12:42:54 PM
CTV News Channel News Channel-Afternoon Rotation M-Su 12p-6p 5:55:29 PM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 6:07:05 PM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 8:31:37 PM
Food Food Afternoons 4:31:00 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 10:22:05 AM
SériesPlus La loi et l'ordre: crimes sexuels (Jeu soir) 10:11:05 PM
Slice Slice Primetime Rotation 9:31:22 PM
Slice Slice Fringe Rotation 9:31:15 AM

Friday, April 8, 2022

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Afternoon) 12:44:15 PM
CBC News Network CBC News Network (Afternoon) 11:18:00 AM
CBC News Network CBC News Network (Morning) 6:21:00 AM
CBC News Network CBC News: The National 11:21:10 PM
CBC News Network Power & Politics 5:35:45 PM
CBC News Network Canada Tonight with Ginella Massa 8:33:00 PM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 9:37:33 AM
CTV News Channel News Channel-Afternoon Rotation M-Su 12p-6p 1:07:05 PM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 6:42:54 PM
SériesPlus 24 heures sur 24 lun-dim (ROS) 5:52:20 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 4:41:50 PM
Slice Slice Fringe Rotation 10:41:40 AM
Slice Slice Fringe Rotation 3:22:00 AM
Slice Slice Primetime Rotation 6:20:45 PM
Slice Slice Fringe Rotation 5:11:37 PM

Saturday, April 9, 2022

Station Program Schedule Time
(East Standard Time)
CBC News Network CBC News Network (Morning Weekend) 6:27:45 AM
CBC News Network CBC News Network (Late Afternoon Weekend) 2:37:40 PM
CBC News Network CBC News Network (Evening - Weekend) 4:18:45 PM
CBC News Network CBC News Network (Morning Weekend) 8:46:45 AM
CTV News Channel News Channel-Morning Rotation M-Su 6a-12p 9:57:14 AM
CTV News Channel News Channel-Prime Rotation M-Su 6p-10p 6:46:11 PM
Food Food Mornings 6:22:00 AM
SériesPlus 24 heures sur 24 lun-dim (ROS) 7:42:05 AM
SériesPlus Rotation de soir (Sam-dim) 6:22:05 PM
SériesPlus Rotation de soir (Sam-dim) 11:12:35 PM
SériesPlus Rotation de soir (Sam-dim) 6:53:05 PM
Slice Slice Fringe Rotation 2:51:45 PM
Slice Slice Primetime Rotation 7:02:15 PM
Slice Slice Early Prime Rotation 6:17:15 PM
Slice Slice Primetime Rotation 10:52:00 PM
Slice Slice Early Prime Rotation 4:17:52 PM
Slice Slice Early Prime Rotation 4:28:00 PM
Slice Slice Fringe Rotation 5:01:15 AM
Slice Slice Fringe Rotation 3:31:52 AM
Slice Slice Early Prime Rotation 4:52:45 PM

Sunday, April 10, 2022

Station Program Schedule Time
(East Standard Time)
CBC News Network Rosemary Barton Live 10:57:15 AM
CBC News Network CBC News Network (Mid-Morning Weekend) 9:11:40 AM
CBC News Network CBC News Network (Afternoon Weekend) 12:17:15 PM
CBC News Network CBC News Network (Afternoon Weekend) 1:58:15 PM
CTV News Channel News Channel-National News Rotation M-Su 10p-12a 10:45:41 PM
Food Food Mornings 6:25:25 AM
SériesPlus Rotation de soir (Sam-dim) 11:40:50 PM
SériesPlus Rotation de soir (Sam-dim) 9:42:35 PM
Slice Slice Primetime Rotation 9:41:45 PM
Slice Slice Fringe Rotation 10:51:37 AM
Slice Slice Fringe Rotation 4:01:00 AM
Slice Slice Primetime Rotation 6:51:00 PM

Please note, the scheduled times are subject to change and may not be exact. Ads may run within 15 min before/after scheduled times (News especially may vary due to special updates).

View our previous television ads here.

We are also repeating our hugely successful national digital billboard campaign. With 81 billboards, expanding from 14 communities to 36, we will generate 19 million audience impressions. Visit one of these locations during the week of April 4-10, wait for our ad to come up on the loop and take a selfie with it. Post it on social media tagging #NDHW22 and email to marketing@cdha.ca

Outdoor Advertising - Billboards

Select a province:

Alberta

Address City
Glenmore Tr 125m E/O Fairmont Dr SE SS F/W Calgary
Macleod Tr 425m N/O Shawnessy Blvd SE ES F/S Calgary
156 St 200m S/O Yellowhead Tr WS F/N Edmonton
Yellowhead Tr 250m W/O Fort Rd NS F/W Edmonton

British Columbia

Address City
Sumas Way 90m S/O Marshall Rd ES F/N Abbotsford
Sumas Way 90m S/O Marshall Rd ES F/S Abbotsford
Highway 97 400m S/O Westside Rd WS F/N Kelowna
Highway 97 365m N/O Westside Rd NS F/E Kelowna
Powell St 120m W/O Clark Dr NS F/E Vancouver
Powell St 25m W/O Salsbury St NS F/E Vancouver
Patricia Bay Hwy 0.5km S/O Mount Newton Cross Rd ES F/S Victoria
Island Hwy 225m N/O Ocean Blvd ES F/N Victoria

Manitoba

Address City
18 St 40m S/O Park Ave ES F/N Brandon
18 St 30m N/O Park Ave ES F/S Brandon
Saskatchewan Ave West 10m E/O Fourth St NS F/E Portage La Prairie
Brandt St 50m N/O Main St ES F/N Steinbach
Brandt St 50m N/O Main St ES F/S Steinbach
Pembina Hwy 15m N/O McGillivray Blvd WS F/S Winnipeg
Lagimodiere Blvd 30m S/O Dugald Rd ES F/N Winnipeg
Kenaston Blvd 150m N/O Lindenwood Dr East WS F/N Winnipeg
Portage Ave 61m W/O Maryland St SS F/W Winnipeg
Disraeli Fwy 5m N/O Higgins Ave ES F/S Winnipeg
Main St 45m N/O Leila Ave ES F/S Winnipeg
Kenaston Blvd 245m S/O Rothwell Rd ES F/S Winnipeg

New Brunswick

Address City
CPA: Paul St (FR/EN) 275m N/O Kennedy St ES F/S Moncton
Main St 45m E/O King St NS F/E Moncton
Rothesay Ave 500m S/O Rockwood Ave WS F/N Saint John
Fairville Blvd 45m W/O Cartherwood St NS F/W Saint John

Newfoundland and Labrador

Address City
Kenmount Rd 20m W/O Peet St SS F/E St. John's
Kenmount Rd 260m S/O Ladysmith Dr NS F/E St. John's
Topsail Rd 145m W/O Forsey Pi SS F/W St. John's

Nova Scotia

Address City
Grand Lake Rd 100m E/O MacGuire Dr SS F/E Cape Breton (Sydney)
Kings Rd 45m S/O Kimberly Dr ES F/S Cape Breton (Sydney)
Main St 117m E/O Gordon Ave SS F/E Halifax
Bedford Hwy 215m S/O Bayview Rd ES F/N Halifax
Bedford Hwy 15m N/O Joseph Howe Dr SS F/E Halifax
Windmill Road 575m W/O Akerley Blvd SS F/W Halifax

Ontario

Address City
Mapleview Dr East 15m W/O Huronia Rd NS F/SE Barrie
Upper James St 5m N/O Aldridge St ES F/N Hamilton
Lincoln M. Alexander Pkwy 140m W/O Pritchard Rd SS F/E Hamilton
Hespeler Rd 110m N/O Eagle St North WS F/N Kitchener
Eagle St North 85m W/O Hespeler Rd NS F/E Kitchener
Victoria St North 30m E/O Shirley Ave SS F/W Kitchener
Wellington St 5m N/O Bathurst St WS F/S London
Richmond St 10m N/O Horton St East ES F/SW London
Hunt Club Rd 190m E/O Billy Bishop Priv SS F/E Ottawa
Carling Ave 75m W/O Kirkwood Ave SS F/E Ottawa
Rd 174 Orleans 280m W/O Trim Rd SS F/W Ottawa
March Rd 280m N/O Chemin Station WS F/N Ottawa
Canboro Rd 175m W/O Merrittville Hwy SS F/NW St Catharines-Niagara
Thorold Stone Rd 25m E/O Montrose Rd NS F/SW St Catharines-Niagara
Markham Rd 70m S/O Passmore Ave WS F/S Toronto
Markham Rd 70m S/O Passmore Ave WS F/N Toronto
Dundas St West 30m E/O Ninth Line NS F/W Toronto
Gardiner Expy 205m E/O Islington Ave NS F/E Toronto
Dufferin St 30m N/O Finch Ave West WS F/S Toronto
Dufferin St 30m N/O Finch Ave West WS F/N Toronto
Highway 7 180m E/O Highway 27 SS F/E Toronto
Wilson Ave 45m E/O Dufferin St SS F/W Toronto
7540 Tecumseh Rd Windsor
Provincial Rd 350m W/O Walker Rd SS F/E Windsor

Prince Edward Island

Address City
Granville St/Roy Boates Ave Summerside
Read's Corner Summerside

Québec

Address City
Boul Pie-IX 50m AND Boul Cremazie Est CO F/E Montreal
Autoroute 40 Est 250m AED Boul Bourget CN F/E Montreal
Autoroute 40 Est 250m AED Boul Bourget CN F/O Montreal

Saskatchewan

Address City
HWY 14 & HWY 4 Biggar
HWY 4 & Main St. Eston
Thatcher Dr 100m E/O Main St North SS F/W Moose Jaw
Territorial & Pioneer Ave North Battleford
HWY 16 & HWY 40 North Battleford
HWY 15 & Main St. Outlook
2 Ave West 90m S/O 17 St West WS F/N Prince Albert
Lewvan Dr 15m S/O Dewdney Ave ES F/N Regina
Victoria Ave 5m W/O Coleman Cres NS F/E Regina
Idylwyld Dr North 410m N/O Circle Dr WS F/N Saskatoon
CPA: Idylwyld Dr North 600m N/O Ave C North WS F/N Saskatoon
2nd Ave NE & North Railway St E North Face Swift Current
705 North Service Rd E Northeast Face Swift Current
HWY 14 & HWY 21 Unity
Highway 9 40m N/O Broadway St East WS F/S Yorkton