Summary
This dynamic webinar will examine the far-reaching impact of social media and how we can harness it. We will look at how CDHA uses various social platforms and how you can too, applying best practices to build an impressive digital footprint. Examining the rules of engagement, you will learn the dos and don’ts of social media for health care professionals, including code of conduct, privacy considerations, and professional responsibilities. The webinar will feature specific examples, tips, and tools, and will also highlight best practices for success. Learn how to be an influential voice of your profession!
Presenter
Angie D’Aoust, Director of Marketing and Communications, CDHA
Angie D’Aoust is CDHA’s director of marketing and communications. She has worked with associations for more than 30 years, primarily in the health sector, specializing in social media engagement, publication management, marketing, and media relations. Angie is a graduate of the Mass Communications and English Literature programs at Carleton University, holds a Public Relations Certificate from Humber College, and has served on the boards of both the Canadian Society of Association Executives and the Canadian Public Relations Society.
Learning Outcomes
After the webinar, participants will be able to:
- Appreciate both the benefits and risks of social media use
- Evaluate their own use of social media and recognize the fine line between personal and professional identities
- Apply knowledge of digital principles and standards to effectively mitigate risk, strengthen relationships, and build a strong reputation
- Utilize social media as a tool to educate consumers and enhance the profession