Presenters
Independent Practice Success Stories
Mobile Van
Balbir Sohi, RDH, MSc
Balbir is an entrepreneur and owner of ‘Smiles on Wheels’, a Dragon’s Den-winning mobile dental hygiene concept as well as founder of ‘My Dream Smile’, a not-for-profit organization. She is a business owner, motivational speaker, philanthropist, and mentor. She serves on the board of directors for many organizations and is a school board trustee for PDSB. She has received accolades from several community organizations and is a past winner of the CDHA Award of Merit.
Long Term Care
Sophie Freeman, RDH
A successful entrepreneur with 30 years of clinical experience, Sophie is the owner and founder of Sophie’s Oral Hygiene Care (SOHC) and has been practicing in that capacity for over 13 years. She currently provides services in long-term care home clinics in the Algoma District. She strongly believes in the profession’s potential to grow and expand through independent practice and passionately provides guidance, mentorship and consultation to other inspiring dental hygienists looking to launch their own business.
Home Based Practice
Holly Rynard, RDH
Holly is the owner and operator of Hollywood Dental Hygiene, a home based independent dental hygiene business. Holly brings experience in dental assisting, dental education, and independent dental hygiene practice ownership experience. Her passion for creating an empathetic and calm, home-centered clinic environment for her clients has proven to be rewarding. Holly also enjoys representing Paradise Dental Technologies as an independent education representative for Eastern Ontario.
Storefront Practice
Lisa Carlomusto, RDH
After seven years of working full-time as an RDH, Lisa knew her passion for dental hygiene was just beginning when she opened Dental Hygiene of Niagara in 2014, a storefront practice. As her seventh year in business approaches, she now has four full-time and five part-time staff. Lisa believes that spending extra time with people is an important part of health care and giving time to clients based on their needs is crucial.
Business Coverage & Risk Management for
Independent Dental Hygienists
Chelsea Kary, Director, Affinity
Chelsea is a Director and Certified Risk Manager at BMS Canada. As the leader of the Member Service Team, Chelsea works closely with CDHA and its members, and continues to play integral role in the ongoing development of the CDHA Insurance program.
Tara Scullion, Broker
Tara is a Registered Insurance Broker and Associate at BMS Canada and Account Manager for CDHA. Tara works closely with members on a day-to-day basis to provide strategic coverage advice and information.
Online Marketing and Branding for the
Independent Dental Hygienist
Tamir Wolfson, MBA
Tamir is the Founder and Chief Executive Officer of Buzzy Branding (BuzzyBranding.com), a marketing technology company helping companies get more business from the online world. As an executive leader and entrepreneur, Tamir has a personal passion for healthcare, taking on challenges and thinking outside the box. Tamir sold three companies, having founded two of them personally. Tamir patented and sold physical health and technical products, raised millions in debt and equity, and received grants and funding.
Moderator
Donna Wells, RDH, BA
Donna is a graduate of the dental hygiene program at the Canadian National Institute of Health and holds a Bachelor of Arts in psychology from Carleton University. After working several years in both general and periodontal practice, Donna became a theory and clinical educator, and most recently held the position of pre-clinical coordinator at the Canadian National Institute of Health. Donna is the manager of professional practice at the Canadian Dental Hygienists Association.
Learning Objectives
Independent Pratice Success Stories
Upon completion of this session, participants will be able to:
- Compare long-term care, storefront, mobile, and home-based dental hygiene businesses
- Relate dental hygiene practice to business ownership
- Understand the different operating modalities associated with each business model
Business Coverage & Risk Management for Independent Dental Hygienists
Upon completion of this webinar, participants will be able to:
- Identify the different business coverages available to CDHA members
- Describe the high-level coverage overview for the business insurance products
- Explain the types of claims that business insurance products can cover
Online Marketing and Branding for the Independent Dental Hygienist
Upon completion of this webinar, participants will be able to:
- Recognize elements of a website that signify safety and security
- Explain the relevance of search engine optimization relating to dental hygiene business management
- Describe best practices for Google Business and develop a respected online reputation
- Identify common misconceptions related to managing an online presence
- Implement best practices for website design and development