CDHA 2018 National Advertising Campaign

CDHA is pleased to announce we will be repeating our national television advertising campaign during this year’s National Dental Hygienists Week (NDHW). Highlighting the dental hygiene profession, these 30-second ads in English and French will run 51 times between April 7 and 13 on English and French national TV networks CBC, HGTV, and Séries+ with an expected audience reach of 3.7 million. The ads will also be distributed via a digital video campaign, with an additional expected reach of 394,000.

Broadcast Schedule

East Standard Time
Saturday, April 7, 2018

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network (Morning Weekend)

6:08 AM

CBC News Network

CBC News Network (Morning Weekend)

8:58 AM

CBC News Network

CBC News Network (Late Afternoon Weekend)

2:41 PM

CBC News Network

CBC News Network (Evening -Weekend)

4:41 AM

HGTV

Weekend Morning Rotation

6:47 AM

HGTV

Weekend Morning Rotation

7:47 AM

HGTV

Weekend Afternoon Rotation

4:16 PM

Series+

La reine

7:13 PM

Sunday, April 8, 2018

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network (Morning Weekend)

7:33 AM

CBC News Network

The Weekly with Wendy Mesley

11:25 AM

CBC News Network

CBC News Network (Late Afternoon Weekend)

4:06 PM

CBC News Network

The Weekly with Wendy Mesley

4:56 PM

CBC News Network

Marketplace

5:14 PM

CBC News Network

The Investigators with Diana Swain

5:45 PM

CBC News Network

CBC News: The National

9:21 PM

CBC News Network

CBC News: The National

9:57 PM

HGTV

Weekend Morning Rotation

2:50 AM

HGTV

Weekend Morning Rotation

7:11 AM

HGTV

Weekend Morning Rotation

8:28 AM

HGTV

Weekend Morning Rotation

8:58 AM

HGTV

Weekend Morning Rotation

9:28 AM

HGTV

Weekend Morning Rotation

11:31 AM

HGTV

Weekend Afternoon Rotation

3:41 PM

HGTV

Weekend Afternoon Rotation

5:41 PM

Series+

L'Entreprise

11:12 PM

Monday, April 9, 2018

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network (Morning)

8:57 AM

CBC News Network

CBC News Network (Evening)

8:12 PM

CBC News Network

CBC News Network (Evening)

8:51 PM

CBC News Network

CBC News: The National

11:24 PM

CBC News Network

CBC News: The National

11:51 PM

HGTV

Weekday Morning Rotation

7:32 AM

HGTV

FixerUpper

9:55 PM

HGTV

FixerUpper

12:55 AM

HGTV

Weekday Afternoon Rotation

3:10 PM

Series+

NCIS: L.A.

6:41 PM

Series+

Rizzoli & Isles

7:50 PM

Tuesday, April 10, 2018

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network (Mid-Morning)

9:16 AM

CBC News Network

On the Money

4:20 PM

CBC News Network

Power & Politics

10:14 PM

HGTV

Weekday Morning Rotation

6:41 AM

HGTV

House Hunters

6:50 PM

Wednesday, April 11, 2018

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network (Evening)

7:04 PM

CBC News Network

CBC News: The National

10:51 PM

HGTV

Weekday Morning Rotation

4:10 AM

HGTV

Buyers Bootcamp

1:51 PM

HGTV

Home Hunters

6:11 PM

Series+

Code Black

8:22 PM

Series+

Melinda entre deux mondes

11:20 PM

Thursday, April 12, 2018

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network (Morning)

6:15 AM

CBC News Network

CBC News Network (Late Afternoon)

2:13 PM

HGTV

Lottery Dream Home

1:16 AM

HGTV

Weekday Morning Rotation

11:46 AM

HGTV

Lottery Dream Home

10:16 PM

Series+

Elementaire

8:43 PM

Friday, April 13, 2018

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network (Afternoon)

11:14 AM

CBC News Network

CBC News: The National

10:11 PM

HGTV

Weekday Morning Rotation

8:30 AM

HGTV

Bahamas Life

12:21 AM

HGTV

Weekday Afternoon Rotation

3:45 PM

HGTV

Bahamas Life

9:51 PM

HGTV

Weekday Afternoon Rotation

5:40 PM

HGTV

Weekday Afternoon Rotation

5:50 PM

Series+

NCIS

6:20 PM

Central Standard Time
Saturday, April 7, 2018

Station

Program

Schedule Time
(Central Standard Time)

CTV Sas.

CTV National News with Lisa LaFlamme

6:53 AM

CTV Sas.

The Social

10:19 AM

CTV Sas.

CTV Movie (CTV)

8:12 PM

CTV Sas.

CTV Movie (CTV)

9:09 PM

CTV Sas.

CTV Movie (CTV)

9:49 PM

CFRE

Weekend AM Rotation

6:11 AM

CFRE

Weekend AM Rotation

6:16 AM

CFRE

Weekend AM Rotation

6:41 AM

CFRE

Weekend AM Rotation

6:50 AM

CFRE

Weekend AM Rotation

8:17 AM

CFRE

Weekend AM Rotation

9:16 AM

CFRE

Weekend PM Rotation

12:15 PM

CFRE

Weekend PM Rotation

1:41 PM

CFRE

Weekend PM Rotation

1:51 PM

CFRE

Saturday Night Live

9:45 PM

Sunday, April 8, 2018

Station

Program

Schedule Time
(Central Standard Time)

CFRE

Weekend AM Rotation

7:11 AM

CFRE

Weekend AM Rotation

7:51 AM

CFRE

Weekend AM Rotation

8:46 AM

CFRE

Weekend PM Rotation

12:10 PM

CFRE

Weekend PM Rotation

1:11 PM

CFRE

Weekend PM Rotation

2:12 PM

CFRE

Weekend PM Rotation

4:45 PM

CFRE

Weekend PM Rotation

5:22 PM

Monday, April 9, 2018

Station

Program

Schedule Time
(Central Standard Time)

CTV Sas.

CTV Morning Live Saskatoon

7:19 AM

CTV Sas.

The Dr. Oz Show

3:52 PM

CFRE

Weekday AM Rotation

10:16 AM

CFRE

Weekday PM Rotation

12:41 PM

CFRE

Weekday PM Rotation

12:51 PM

CFRE

ET Canada

6:41 PM

CFRE

News Final 1

10:58 PM

Tuesday, April 10, 2018

Station

Program

Schedule Time
(Central Standard Time)

CTV Sas.

CTV News Saskatoon

12:52 PM

CTV Sas.

The Big Bang Theory

7:50 PM

CFRE

Morning National News

9:22 AM

CFRE

Weekday PM Rotation

12:41 PM

CFRE

Weekday PM Rotation

12:45 PM

CFRE

The Talk

1:52 PM

CFRE

ET Canada

6:45 PM

Wednesday, April 11, 2018

Station

Program

Schedule Time
(Central Standard Time)

CTV Sas.

The View

10:29 AM

CTV Sas.

CTV News Saskatoon at 5

5:30 PM

CFRE

Morning News

6:11 AM

CFRE

Weekday AM Rotation

10:10 AM

CFRE

Weekday PM Rotation

12:45 PM

CFRE

The Talk

12:58 PM

CFRE

Rachael Ray

3:15 PM

Thursday, April 12, 2018

Station

Program

Schedule Time
(Central Standard Time)

CTV Sas.

CTV Morning Live Saskatoon

7:44 AM

CTV Sas.

CTV News Saskatoon

12:38 PM

CTV Sas.

CTV News Saskatoon at 5

5:30 PM

CFRE

Weekday AM Rotation

10:10 AM

CFRE

Weekday AM Rotation

10:21 PM

CFRE

Weekday PM Rotation

12:50 PM

CFRE

ET Canada

6:41 PM

CFRE

News Final 1

10:10 PM

Friday, April 13, 2018

Station

Program

Schedule Time
(Central Standard Time)

CTV Sas.

The View

10:30 AM

CTV Sas.

CTV News Saskatoon

12:52 PM

CTV Sas.

The Dr. Oz Show

3:25 PM

CFRE

Morning News

6:46 AM

CFRE

Morning National News

9:11 AM

CFRE

Morning National News

9:16 AM

CFRE

Weekday AM Rotation

10:11 AM

CFRE

Weekday AM Rotation

10:17 AM

CFRE

Weekday AM Rotation

10:20 AM

CFRE

Weekday PM Rotation

12:46 PM

CFRE

The Talk

1:52 PM

CFRE

Rachael Ray

3:15 PM

CFRE

Rachael Ray

3:31 PM

CFRE

ET Canada

6:41 PM

CFRE

News Final 1

10:59 PM

Pacific Daylight Time
Saturday, April 7, 2018

Station

Program

Schedule Time
(Pacific Daylight Time)

CIVT

The Marilyn Denis Show

7:23 AM

CIVT

Your Morning Weekend

8:20 AM

CIVT

Your Morning Weekend

8:42 AM

CIVT

The Social

10:22 AM

CIVT

etalk

10:49 AM

CIVT

One World Kitchen

4:36 PM

CIVT

The Big Bang Theory

6:16 PM

CIVT

The Big Bang Theory

6:41 PM

CIVI

The Marilyn Denis Show

6:23 AM

CIVI

Spun Out

11:15 AM

CIVI

The Social

4:22 PM

CITY Vancouver

ROTN: Weekend Day

7:13 AM

CITY Vancouver

ROTN: Weekend Day

11:06 AM

CITY Vancouver

ROTN: Weekend Day

1:11 PM

CITY Vancouver

ROTN: Saturday Canadian

7:46 PM

CITY Vancouver

ROTN: Saturday Canadian

8:15 PM

CITY Vancouver

ROTN: Saturday Canadian

8:21 PM

CITY Vancouver

ROTN: Saturday Canadian

9:40 PM

CITY Vancouver

ROTN: Saturday Canadian

10:21 PM

CITY Vancouver

ROTN: Saturday Canadian

10:31 PM

CITY Vancouver

ROTN: Weekend Late

11:20 PM

CITY Vancouver

ROTN: Weekend Late

12:45 AM

CITY Vancouver

ROTN: Weekend Late

3:16 AM

CITY Vancouver

ROTN: Weekend Late

4:10 AM

Sunday, April 8, 2018

Station

Program

Schedule Time
(Pacific Daylight Time)

CIVI

Cold Water Cowboys

6:37 AM

CIVI

Corner Gas

7:50 AM

CIVI

Canada's Worst Driver

10:38 AM

CIVI

W5

5:18 PM

CITY Vancouver

Weekend Day Rotation

6:51 AM

CITY Vancouver

Weekend Day Rotation

10:50 AM

CITY Vancouver

Weekend Day Rotation

2:16 PM

CITY Vancouver

Weekend Day Rotation

5:45 PM

CITY Vancouver

Weekend Late Rotation

1:45 AM

CITY Vancouver

Weekend Late Rotation

2:50 AM

Monday, April 9, 2018

Station

Program

Schedule Time
(Pacific Daylight Time)

CIVT

CTV Morning Live Vancouver

7:00 AM

CIVT

Live with Kelly and Ryan

9:16 AM

CIVT

Live with Kelly and Ryan

9:51 AM

CIVT

CTV News Vancouver at Noon

12:25 PM

CIVT

The Ellen DeGeneres Show

3:52 PM

CIVT

The Dr. Oz Show

4:53 PM

CITY Vancouver

Breakfast Television

8:10 AM

CITY Vancouver

CityLine

9:22 AM

CITY Vancouver

The Doctors

2:12 PM

CITY Vancouver

Crime Watch Day

3:20 PM

CITY Vancouver

Cityline Strip

6:50 PM

CITY Vancouver

Extra Late

1:12 AM

CITY Vancouver

Weekday Late Rotation

3:16 AM

Tuesday, April 10, 2018

Station

Program

Schedule Time
(Pacific Daylight Time)

CIVT

CTV Morning Live Vancouver

7:00 PM

CIVT

CTV News Vancouver at Noon

12:36 PM

CIVT

The Dr. Oz Show

4:08 PM

CIVT

The Dr. Oz Show

4:17 PM

CITY Vancouver

Breakfast Television

12:45 PM

CITY Vancouver

Breakfast Television

1:52 PM

CITY Vancouver

CityLine

6:45 PM

CITY Vancouver

The Doctors

6:45 PM

CITY Vancouver

Crime Watch Day

6:45 PM

CITY Vancouver

CitylineStrip

6:45 PM

CITY Vancouver

Extra Late

6:45 PM

CITY Vancouver

Extra Late

6:45 PM

CITY Vancouver

Weekday Late Rotation

6:45 PM

Wednesday, April 11, 2018

Station

Program

Schedule Time
(Pacific Daylight Time)

CIVT

CTV Morning Live Vancouver

6:31 AM

CIVT

Live with Kelly and Ryan

9:41 AM

CIVT

The Ellen DeGeneres Show

3:52 PM

CIVT

The Dr. Oz Show

4:17 PM

CITY Vancouver

Breakfast Television

8:41 AM

CITY Vancouver

CityLine

9:17 AM

CITY Vancouver

The Doctors

2:17 PM

CITY Vancouver

Crime Watch Day

3:20 PM

CITY Vancouver

Cityline Strip

6:50 PM

CITY Vancouver

Extra Late

1:18 AM

CITY Vancouver

Weekday Late Rotation

2:50 AM

Thursday, April 12, 2018

Station

Program

Schedule Time
(Pacific Daylight Time)

CIVT

CTV News Vancouver at Noon

12:44 PM

CIVT

The Dr. Oz Show

4:25 PM

CIVT

The Dr. Oz Show

4:33 PM

CIVT

The Dr. Oz Show

4:33 PM

CITY Vancouver

Breakfast Television

7:49 AM

CITY Vancouver

Breakfast Television

8:29 AM

CITY Vancouver

CityLine

9:32 AM

CITY Vancouver

CityLine

9:41 AM

CITY Vancouver

The Doctors

2:12 PM

CITY Vancouver

The Doctors

2:41 PM

CITY Vancouver

Crime Watch Day

3:31 PM

CITY Vancouver

Cityline Strip

6:50 PM

CITY Vancouver

Extra Late

1:12 AM

CITY Vancouver

Weekday Late Rotation

3:16 AM

Friday, April 13, 2018

Station

Program

Schedule Time
(Pacific Daylight Time)

CIVT

CTV Morning Live Vancouver

7:27 AM

CIVT

CTV News Vancouver at Noon

12:35 PM

CIVT

The Ellen DeGeneres Show

3:26 PM

CIVT

The Dr. Oz Show

4:17 PM

CIVT

The Dr. Oz Show

4:26 PM

CIVT

The Dr. Oz Show

4:53 PM

CITY Vancouver

Breakfast Television

6:07 AM

CITY Vancouver

Breakfast Television

7:22 AM

CITY Vancouver

CityLine

9:41 AM

CITY Vancouver

The Doctors

2:12 PM

CITY Vancouver

Crime Watch Day

3:10 PM

CITY Vancouver

Cityline Strip

6:50 PM

CITY Vancouver

The Middle Post

8:47 PM

CITY Vancouver

Movies on CITY

9:12 PM

CITY Vancouver

Extra Late

1:12 AM

CITY Vancouver

Weekday Late Rotation

4:22 AM