CDHA 2026 National Advertising Campaign
CDHA works hard to raise public awareness of dental hygiene, oral health,
and the essential role of dental hygienists, especially leading up to
National Dental Hygienists Week™ (NDHW™).
For the 2026 advertising campaign we are continuing with our popular
creative highlighting the oral systemic link.
The campaign will be split between 30 second television ads and 15 second
YouTube video (with English and French content running on both) and will
reach a total audience exceeding 6 million on TV and generate a half million
YouTube video views.
English television ads will run on CBC and CTV News Channels, CTV Comedy and
Drama Networks, Showcase, Slice, Flavour (rebranded Food Network), Much and
on Radio Canada in French.
Television Ad Broadcast Schedule
Saturday, April 4, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| Slice |
Slice Prime Rotation |
12:40:55 AM |
| CTV News Channel |
CTV News Weekend |
6:17:41 AM |
| Showcase |
Showcase Daytime Rotn |
7:41:37 AM |
| MUCH |
Cash Cab |
7:53:47 AM |
| Showcase |
Showcase Daytime Rotn |
8:21:15 AM |
| Showcase |
Showcase Daytime Rotn |
9:52:30 AM |
| MUCH |
Movie |
10:05:08 AM |
| CTV News Channel |
CTV News Weekend |
11:38:35 AM |
| CTV Drama Channel |
Chicago PD |
12:08:36 PM |
| CTV News Channel |
CTV News Weekend |
12:38:35 PM |
| CTV News Channel |
CTV News Weekend |
1:17:41 PM |
| CTV Comedy Channel |
The Big Bang Theory |
1:22:27 PM |
| CTV News Channel |
CTV News Weekend |
1:58:44 PM |
| Radio-Canada |
LES ENQUÊTES DE DAN SOMMERDAHL |
3:31:45 PM |
| CBC News Network |
CBC News Network (Evening - Weekend) |
4:13:45 PM |
| CTV Comedy Channel |
The Big Bang Theory |
4:38:05 PM |
| CTV Drama Channel |
Chicago PD |
5:33:33 PM |
| CTV News Channel |
CTV News Weekend |
7:08:35 PM |
| Slice |
Slice Prime Rotation |
9:30:45 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
9:45:41 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
10:37:05 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
11:11:45 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
11:58:59 PM |
Sunday, April 5, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| Flavour Network |
Flavour Prime Rotation (ROS) |
1:46:55 AM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
1:51:45 AM |
| CTV News Channel |
CTV News Weekend |
6:07:05 AM |
| MUCH |
Cash Cab |
6:51:47 AM |
| Showcase |
Showcase Daytime Rotn |
7:02:00 AM |
| Showcase |
Showcase Daytime Rotn |
8:21:00 AM |
| CBC News Network |
CBC News Network (Morning Weekend) |
8:28:15 AM |
| MUCH |
Cash Cab |
8:46:01 AM |
| CBC News Network |
CBC News Network (Mid-Morning Weekend) |
9:58:15 AM |
| MUCH |
The Simpsons |
10:54:17 AM |
| CTV News Channel |
CTV News Weekend |
10:58:44 AM |
| CTV News Channel |
Question Period |
11:33:32 AM |
| CTV Comedy Channel |
Friends |
12:22:07 PM |
| CTV Drama Channel |
Chicago Fire |
12:51:59 PM |
| CTV Comedy Channel |
Friends |
1:13:51 PM |
| CBC News Network |
CBC News Network (Afternoon Weekend) |
1:27:45 PM |
| CTV News Channel |
CTV News Weekend |
1:28:44 PM |
| CTV Drama Channel |
Chicago Fire |
2:33:17 PM |
| Radio-Canada |
UNE LUEUR D'ESPOIR |
2:46:10 PM |
| CTV Comedy Channel |
Friends |
3:05:50 PM |
| CBC News Network |
CBC News Network (Late Afternoon Weekend) |
3:28:15 PM |
| CTV Drama Channel |
Chicago Fire |
3:43:19 PM |
| CTV News Channel |
Question Period |
5:21:31 PM |
| CTV News Channel |
CTV News Weekend |
6:07:05 PM |
| CTV News Channel |
CTV News Weekend |
6:08:35 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
6:26:00 PM |
| Slice |
Slice Prime Rotation |
7:21:00 PM |
| CTV News Channel |
CTV News Weekend |
8:16:11 PM |
| Slice |
Slice Prime Rotation |
9:10:52 PM |
| CTV Drama Channel |
Chicago Fire |
9:44:29 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
10:41:15 PM |
| Slice |
Slice Prime Rotation |
11:41:25 PM |
Monday, April 6, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| Slice |
Slice | Late Prime |
1:00:55 AM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
1:46:25 AM |
| Showcase |
Showcase | Late Prime |
2:11:40 AM |
| Slice |
Slice | Late Prime |
2:41:15 AM |
| MUCH |
JFL Gags |
6:38:05 AM |
| Showcase |
Showcase Daytime Rotn |
7:11:07 AM |
| CBC News Network |
CBC News Network (Morning) |
7:20:00 AM |
| MUCH |
Comedy Now! |
7:54:32 AM |
| Showcase |
Showcase Daytime Rotn |
8:32:00 AM |
| MUCH |
Comedy Now! |
8:45:16 AM |
| CBC News Network |
CBC News Network (Morning) |
8:58:30 AM |
| CBC News Network |
CBC News Network (Mid-Morning) |
9:19:30 AM |
| CTV News Channel |
CTV News Channel |
9:16:26 AM |
| Showcase |
Showcase Daytime Rotn |
9:11:22 AM |
| CTV News Channel |
CTV News Channel |
10:17:41 AM |
| MUCH |
Comedy Now! |
10:53:32 AM |
| Showcase |
Showcase Daytime Rotn |
11:12:52 AM |
| CTV News Channel |
CTV News Channel |
11:27:22 AM |
| MUCH |
Comedy Now! |
11:53:32 AM |
| CBC News Network |
CBC News Network (Afternoon) |
12:15:00 PM |
| Showcase |
Showcase Daytime Rotn |
12:32:30 PM |
| Showcase |
Showcase Daytime Rotn |
12:51:45 PM |
| CTV News Channel |
CTV News Channel |
2:08:35 PM |
| CTV News Channel |
CTV News Channel |
3:17:41 PM |
| CTV Comedy Channel |
Just For Laughs |
3:37:35 PM |
| CBC News Network |
CBC News Network (Late Afternoon) |
3:48:15 PM |
| CTV Comedy Channel |
The Big Bang Theory |
5:51:27 PM |
| CTV News Channel |
NC ROS CTV News Channel (6pm) |
6:26:07 PM |
| Slice |
Slice Prime Rotation |
7:31:22 PM |
| CTV News Channel |
NC ROS CTV News Channel (8pm) |
8:16:11 PM |
| Slice |
Slice Prime Rotation |
8:42:22 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
8:46:40 PM |
| Slice |
Slice Prime Rotation |
7:41:37 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
11:50:45 PM |
Tuesday, April 7, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| Slice |
Slice Prime Rotation |
12:06:52 AM |
| Slice |
Slice Prime Rotation |
12:16:15 AM |
| Slice |
Slice Prime Rotation |
12:56:07 AM |
| MUCH |
JFL Gags |
6:36:20 AM |
| CTV News Channel |
NC ROS Your Morning (3hr) |
6:40:57 AM |
| Showcase |
Showcase Daytime Rotn |
7:30:45 AM |
| MUCH |
Comedy Now! |
7:53:32 AM |
| CBC News Network |
CBC News Network (Morning) |
8:20:00 AM |
| MUCH |
Comedy Now! |
8:55:12 AM |
| CTV News Channel |
CTV News Channel |
9:08:35 AM |
| Radio-Canada |
ON VA SE LE DIRE |
10:37:21 AM |
| MUCH |
Comedy Now! |
10:46:46 AM |
| CTV News Channel |
CTV News Channel |
11:16:11 AM |
| CBC News Network |
CBC News Network (Afternoon) |
11:19:30 AM |
| Showcase |
Showcase Daytime Rotn |
11:12:22 AM |
| MUCH |
Comedy Now! |
11:37:50 AM |
| CTV News Channel |
CTV News Channel |
12:07:20 PM |
| Showcase |
Showcase Daytime Rotn |
12:21:15 PM |
| Radio-Canada |
DÉCOUVERTE |
1:13:59 PM |
| CTV News Channel |
CTV News Channel |
1:16:41 PM |
| Radio-Canada |
DÉCOUVERTE |
1:54:25 PM |
| CBC News Network |
CBC News Network (Late Afternoon) |
2:20:30 PM |
| CTV News Channel |
CTV News Channel |
2:25:52 PM |
| CTV News Channel |
NC ROS Power Play (1:00:30) |
5:35:37 PM |
| CTV News Channel |
NC ROS CTV News Channel (6pm) |
6:17:41 PM |
| Slice |
Slice Prime Rotation |
6:41:52 PM |
| CTV News Channel |
NC ROS CTV News Channel (7pm) |
7:36:28 PM |
| Slice |
Slice Prime Rotation |
7:51:15 PM |
| CTV News Channel |
NC ROS CTV News Channel (8pm) |
8:07:20 PM |
| CTV News Channel |
NC ROS CTV News Channel (8pm) |
8:25:52 PM |
| Slice |
Slice Prime Rotation |
9:41:00 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
9:45:41 PM |
| Slice |
Slice Prime Rotation |
9:52:00 PM |
| Slice |
Slice Prime Rotation |
10:21:22 PM |
| Showcase |
Showcase Prime Rot'n (ROS) |
10:32:45 PM |
| CTV News Channel |
CTV National News With Omar Sachedina |
11:05:48 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
11:11:45 PM |
| Slice |
Slice Prime Rotation |
11:11:55 PM |
Wednesday, April 8, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| Slice |
Slice Prime Rotation |
12:41:52 AM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
1:51:45 AM |
| Showcase |
Showcase | Late Prime |
2:25:45 AM |
| CTV News Channel |
NC ROS Your Morning (3hr) |
6:15:05 AM |
| Showcase |
Showcase Daytime Rotn |
6:32:30 AM |
| MUCH |
JFL Gags |
6:46:51 AM |
| CBC News Network |
CBC News Network (Morning) |
6:57:30 AM |
| CTV News Channel |
NC ROS Your Morning (3hr) |
7:07:29 AM |
| MUCH |
Comedy Now! |
7:46:51 AM |
| MUCH |
Comedy Now! |
8:46:51 AM |
| CTV News Channel |
CTV News Channel |
9:25:52 AM |
| Showcase |
Showcase Daytime Rotn |
9:52:15 AM |
| Radio-Canada |
ON VA SE LE DIRE |
9:48:25 AM |
| CBC News Network |
CBC News Network (Mid-Morning) |
10:08:10 AM |
| Radio-Canada |
ON VA SE LE DIRE |
10:24:15 AM |
| CTV News Channel |
CTV News Channel |
10:25:52 AM |
| Showcase |
Showcase Daytime Rotn |
10:51:30 AM |
| MUCH |
Comedy Now! |
10:55:07 AM |
| MUCH |
Comedy Now! |
11:45:21 AM |
| CTV News Channel |
CTV News Channel |
11:57:39 AM |
| Showcase |
Showcase Daytime Rotn |
12:12:22 PM |
| Showcase |
Showcase Daytime Rotn |
12:21:30 PM |
| CTV News Channel |
CTV News Channel |
12:57:39 PM |
| Radio-Canada |
SHALOM PUTTI |
1:20:54 PM |
| CBC News Network |
CBC News Network (Afternoon) |
1:21:00 PM |
| CTV News Channel |
CTV News Channel |
1:48:04 PM |
| CBC News Network |
CBC News Network (Late Afternoon) |
2:58:40 PM |
| CTV Comedy Channel |
Friends |
3:13:45 PM |
| Slice |
Slice Prime Rotation |
6:11:37 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
6:12:15 PM |
| CTV News Channel |
NC ROS CTV News Channel (7pm) |
7:07:05 PM |
| Slice |
Slice Prime Rotation |
7:56:37 PM |
| CTV News Channel |
NC ROS CTV News Channel (8pm) |
8:27:22 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
8:31:45 PM |
| Slice |
Slice Prime Rotation |
8:41:22 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
9:28:59 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
10:37:05 PM |
| Showcase |
Showcase Prime Rot'n (ROS) |
10:57:52 PM |
| Slice |
Slice Prime Rotation |
11:26:00 PM |
| Slice |
Slice Prime Rotation |
11:41:22 PM |
Thursday, April 9, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| Flavour Network |
Flavour Prime Rotation (ROS) |
1:41:07 AM |
| CBC News Network |
CBC News Network (Morning) |
6:12:40 AM |
| CTV News Channel |
NC ROS Your Morning (3hr) |
6:57:19 AM |
| Showcase |
Showcase Daytime Rotn |
7:21:30 AM |
| CBC News Network |
CBC News Network (Morning) |
7:40:15 AM |
| MUCH |
Comedy Now! |
7:53:37 AM |
| MUCH |
Comedy Now! |
8:36:20 AM |
| CTV News Channel |
CTV News Channel |
10:08:05 AM |
| Radio-Canada |
ON VA SE LE DIRE |
10:10:30 AM |
| MUCH |
Comedy Now! |
10:53:37 AM |
| CTV News Channel |
CTV News Channel |
11:36:28 AM |
| MUCH |
Comedy Now! |
11:55:07 AM |
| CBC News Network |
CBC News Network (Afternoon) |
12:53:15 PM |
| CTV News Channel |
CTV News Channel |
12:59:09 PM |
| CTV News Channel |
CTV News Channel |
1:25:52 PM |
| Radio-Canada |
LA FACTURE |
1:55:00 PM |
| CTV News Channel |
CTV News Channel |
2:36:58 PM |
| CTV News Channel |
CTV News Channel |
3:59:09 PM |
| CTV Comedy Channel |
The Fall and Rise of Reggie Dinkins |
4:15:16 PM |
| CBC News Network |
CBC News Network (Late Afternoon) |
4:58:10 PM |
| CTV News Channel |
NC ROS Power Play (1:00:30) |
5:48:08 PM |
| CTV News Channel |
NC ROS CTV News Channel (6pm) |
6:07:35 PM |
| Slice |
Slice Prime Rotation |
6:26:30 PM |
| CTV News Channel |
NC ROS CTV News Channel (7pm) |
7:58:09 PM |
| Slice |
Slice Prime Rotation |
8:55:45 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
9:15:41 PM |
| Slice |
Slice Prime Rotation |
10:50:45 PM |
| CTV News Channel |
CTV National News With Omar Sachedina |
11:23:14 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
11:38:35 PM |
| Showcase |
Showcase Daytime Rotn |
7:56:15 AM |
| Showcase |
Showcase Daytime Rotn |
9:21:45 AM |
| Slice |
Slice Prime Rotation |
6:25:52 PM |
| Slice |
Slice Prime Rotation |
7:20:30 PM |
| Slice |
Slice Prime Rotation |
11:11:07 PM |
| Slice |
Slice Prime Rotation |
1:41:22 AM |
Friday, April 10, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| Slice |
Slice Prime Rotation |
12:21:15 AM |
| MUCH |
Comedy Now! |
7:46:51 AM |
| Showcase |
Showcase Daytime Rotn |
8:11:22 AM |
| MUCH |
Comedy Now! |
8:37:50 AM |
| Radio-Canada |
ON VA SE LE DIRE |
9:36:00 AM |
| CBC News Network |
CBC News Network (Mid-Morning) |
9:40:15 AM |
| CTV News Channel |
CTV News Channel |
10:16:11 AM |
| MUCH |
Comedy Now! |
10:55:07 AM |
| CBC News Network |
CBC News Network (Mid-Morning) |
10:58:40 AM |
| MUCH |
Comedy Now! |
11:46:46 AM |
| Radio-Canada |
LA SEMAINE VERTE |
1:49:30 PM |
| CBC News Network |
CBC News Network (Afternoon) |
1:57:10 PM |
| CTV Comedy Channel |
The Conners |
2:24:42 PM |
| CBC News Network |
CBC News Network (Late Afternoon) |
4:18:30 PM |
| CTV News Channel |
NC ROS CTV News Channel (4pm 30m) |
4:22:29 PM |
| CTV News Channel |
NC ROS Power Play (1:00:30) |
5:46:08 PM |
| CTV News Channel |
NC ROS CTV News Channel (6pm) |
6:48:19 PM |
| Slice |
Slice Prime Rotation |
7:51:30 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
8:21:45 PM |
| CTV News Channel |
NC ROS CTV News Channel Overnight |
9:07:05 PM |
| Slice |
Slice Prime Rotation |
10:51:37 PM |
| Flavour Network |
Flavour Prime Rotation (ROS) |
11:51:30 PM |
| Showcase |
Showcase Daytime Rotn |
7:20:30 AM |
| Showcase |
Showcase Daytime Rotn |
11:10:52 AM |
| Slice |
Slice Prime Rotation |
6:26:15 PM |
| Slice |
Slice Prime Rotation |
8:42:22 PM |
| Slice |
Slice Prime Rotation |
10:31:55 PM |
| Slice |
Slice Prime Rotation |
11:20:45 PM |
| Slice |
Slice Prime Rotation |
1:21:00 AM |
Saturday, April 11, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| CTV Drama Channel |
Chicago PD |
12:51:49 PM |
| CTV Drama Channel |
Chicago PD |
2:54:05 PM |
| CTV Drama Channel |
Chicago PD |
4:51:29 PM |
Sunday, April 12, 2026
| Station |
Program |
Schedule Time
(East Standard Time)
|
| CTV Drama Channel |
Chicago Fire |
12:34:13 PM |
| CTV Drama Channel |
Chicago Fire |
4:43:14 PM |