As dental hygienist-owned businesses continue to grow across Canada, dental hygiene entrepreneurs may
consider expanding
their practice. This presentation will offer guidance on staffing considerations and the onboarding process,
and we’ll
discuss the need to update office protocols and manuals to maintain efficiency, consistency, clarity, and
regulation as
a growing business. The session will also examine artificial intelligence (AI) and how it can be integrated
into your
marketing strategy.
Following the presentation, Option 1 registrants will have the opportunity to engage
in the networking
portion of the event in virtual chat rooms:
Presenter
Alex Zlatin, MBA, BSc
alex@maximsoftware.com
As the CEO of dental practice management software company Maxim Software Systems, Alex
Zlatin helps dental professionals
take control of their practices and reach the next level of success with responsible
leadership strategies. Leveraging
over 13 years of management and consulting experience, he empowers organizations to become
more productive and
profitable based on the belief that successful businesses establish a genuine connection
with employees, stakeholders,
customers, and vendors.
His passion for strategic management and business leadership began with earning a BSc in
Technology Management at HIT in
Israel, after which he attended Edinburgh Business School to earn his MBA. Upon graduating
from Heriot-Watt University
in 2012, Alex immigrated with his wife Karina to Winnipeg, Manitoba, where he first joined
Maxim Software Systems as the
Director of Operations. After working with the company for several years in different
capacities, he rose to his current
position of CEO.
Alex volunteers his time and expertise to various professional organizations, such as serving
on the Advisory Board for
AMBAC (Association of MBAs in Canada), as a
business mentor to young entrepreneurs for Futurepreneur Canada, and by
launching his own organization, Dental
Office Managers Association of Canada.
Moderator
Clayton De Corte, RDH
Clayton has been a registered dental hygienist since graduating in 1999 from the dental hygiene
program at Confederation
College. He worked in both general and periodontal practice and eventually opened his own
independent dental hygiene
business in 2015 with dental hygienists, a denturist, and a dentist in office providing oral health
care. With an urge
to broaden his horizons within the profession, Clayton retired from clinical practice and stepped
into his current role
of professional practice advisor at the Canadian Dental Hygienists Association (CDHA), providing
advice and direction to
new and established entrepreneurs.
Learning Outcomes
After the presentation, participants will be able to:
- Evaluate staffing needs and enhance team efficiency in a growing practice
- Utilize effective strategies for onboarding staff
- Recognize the importance of updating office protocols and manuals for efficiency and compliance
- Strategically integrate AI into a marketing strategy to drive practice growth