Your Marketing and Communication Plan

Course 3 of 4 of Certificate Program: Independent Practice for Dental Hygienists


  • CDHA member fee: $199.00
  • CDHA student member fee: $101.00
  • Non-member fee: $399.00

Note that your access to this course will expire one year from the date of purchase; course registration fees are non-refundable and subject to applicable taxes.

Course Description

"Your Marketing and Communication Plan" is the third of the four courses of the Certificate Program: Independent Practice for Dental Hygienists. Marketing has been defined as “the art of identifying and understanding customer needs and creating the solutions that deliver satisfaction to the consumers and profits to the owners.” In a nutshell, the marketing process consists of:

  • analyzing marketing opportunities.
  • researching and selecting the target markets.
  • designing marketing strategies and programs.
  • implementing and controlling the marketing effort.

In this course we will formulate a marketing and communication plan for your practice that will focus on achieving your practice goals.

Note: the video in this course refers to Switzerland; however the workbook uses Austria as an updated case study.

More Course Information